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69

kohler fuel pump

Worth a look

Shows a sweet-spot price point ($33.39 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 29Growth 90Conversion 83Competition 53Returns 93Price range 36Avg price 95Brand share 79Review moat 72Quality gap 79

Avg price

Incredible$33.39

avg listing price — sweet spot $15–$100

Returns

Great1.1%

return rate — above 6% kills the launch gate

Growth

Great+98.0%

90-day search growth — must beat 0% to launch

Conversion

Great9.1%

search→purchase rate — share of searches ending in a sale

Brand share

Great56%

top-5 brand share — no brand owns this niche

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Good636.62

avg incumbent reviews — the moat a new listing must climb

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Price range

Okay$7.77–$243.20

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$130K

$130K/yr · 43K searches

Competition

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

25 rising

Sellers

86

Top-5 brand share

56%

Open market

39%

  • Kohler19%
  • VRWEARE11%
  • Carbhub11%
  • partszen10%
  • YCTMALL6%
  • Stens5%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$5K8%$10K12%$16K16%$21K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 29 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +98.0% search growth over the last 90 days.
2K1KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Aug · busiest ÷ quietest = 3.7×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall20%

“Fit perfectly”

Quality-Overall14%

“Very nice quality item that installed easily”

Advertised Vs Actual Product12%

“As advertised”

Assembly/Installation11%

“Easy install”

Value For Money9%

“Worth the money”

Efficiency8%

“the pump worked fine”

Pressure3%

“Good pump”

Fuel Efficiency3%

“Fuel pump works great”

Functionality-Overall2%

“Got the job done”

Maintenance And Repair1%

“Riding Mower repair that worked great”

What buyers complain about

Durability20%

“Thing breaks almost immediately”

Quality-Overall18%

“Garbage product”

Leak-Proof14%

“leaks bad”

Functionality-Overall5%

“Did not work”

Fuel Efficiency4%

“with any load value on the engine this fuel pump cant keep up”

Size-Overall4%

“Does not fit any fitting on this engine”

Defective Material/Parts3%

“One plastic retainer broke on removal,used Amit and bolt to retain”

Filtration3%

“Filter broke”

Assembly/Installation2%

“It took a 10mm socket and ten minutes to remove the old and to install the new piece”

Strength2%

“This thing is junk the shaft that goes in the engine broke off”

Top return reasons

Size-Overall15%
Leak-Proof14%
Defective Material/Parts14%
Advertised Vs Actual Product12%
Functionality-Overall10%
Compatibility-Overall7%
Durability5%
Value For Money3%
Filtration3%
Fuel Efficiency2%