kilmat
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Price range
Incredible$24.07–$71.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$50.09avg listing price — sweet spot $15–$100
Returns
Great1.8%return rate — above 6% kills the launch gate
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Market size
Okay$121K$121K/yr · 43K searches
Growth
Bad-7.7%90-day search growth — must beat 0% to launch
Review moat
Bad15,578.14avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad94%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 flat
Sellers
9
Top-5 brand share
100%
Open market
0%
- KILMAT88%
- CUKWUYBY6%
- Storystore3%
- Siless3%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
KILMAT 80 Mil (2 mm) 36 Sqft (3.4 Sqm) Car Sound Deadening Mat Alubutyl Automotive Sound Deadener Audio Noise Insulation and Dampening
KILMAT$71.564.8★26,299 rev
KILMAT 50 mil 50 sqft Car Sound Deadening Mat Butyl Automotive Sound Deadener Audio Noise Insulation and dampening
KILMAT$69.904.8★26,299 rev
Butyl Sound Deadening 80mil 36sqft Sound Deadening Mat Car Sound Deadening Material Sound Deadening for Cars Automotive Sound Deadening Material Noise Insulation & Vibration Dampening Material (33pcs)
CUKWUYBY$51.634.6★366 rev
80 mil 10 sqft Car Sound Deadening Mat Butyl Automotive Sound Deadener Audio Noise Insulation and dampening
KILMAT$24.074.8★26,299 rev
KILMAT 80 mil 18 sqft Car Sound Deadening Mat Butyl Automotive Sound Deadener Audio Noise Insulation and dampening
KILMAT$39.924.8★26,299 rev
Newest
by launch date
Storystore 80mil Car Sound Deadening Mat 36 sqft Butyl Aluminum Automotive Sound Deadener Noise Insulation Vibration Dampening Heat Shield Odorless 33 Pcs
Storystore$48.6212 rev
Butyl Sound Deadening 80mil 36sqft Sound Deadening Mat Car Sound Deadening Material Sound Deadening for Cars Automotive Sound Deadening Material Noise Insulation & Vibration Dampening Material (33pcs)
CUKWUYBY$51.63366 rev
80 mil 10 sqft Car Sound Deadening Mat Butyl Automotive Sound Deadener Audio Noise Insulation and dampening
KILMAT$24.0726,299 rev
KILMAT 80 mil 18 sqft Car Sound Deadening Mat Butyl Automotive Sound Deadener Audio Noise Insulation and dampening
KILMAT$39.9226,299 rev
Siless Liner 157 (4 mm) mil 36 sqft Car Sound Deadening Closed Cell Foam & Heat Insulation mat - PE Foam Sound Deadener Material & Heat Barrier
Siless$44.913,473 rev
Trending
90-day click momentumStorystore 80mil Car Sound Deadening Mat 36 sqft Butyl Aluminum Automotive Sound Deadener Noise Insulation Vibration Dampening Heat Shield Odorless 33 Pcs
Storystore$48.624.8★
80 mil 10 sqft Car Sound Deadening Mat Butyl Automotive Sound Deadener Audio Noise Insulation and dampening
KILMAT$24.074.8★
KILMAT 80 mil 18 sqft Car Sound Deadening Mat Butyl Automotive Sound Deadener Audio Noise Insulation and dampening
KILMAT$39.924.8★
KILMAT 50 mil 50 sqft Car Sound Deadening Mat Butyl Automotive Sound Deadener Audio Noise Insulation and dampening
KILMAT$69.904.8★
Butyl Sound Deadening 80mil 36sqft Sound Deadening Mat Car Sound Deadening Material Sound Deadening for Cars Automotive Sound Deadening Material Noise Insulation & Vibration Dampening Material (33pcs)
CUKWUYBY$51.634.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.7% search growth over the last 90 days.Peak months: Jan, Aug, Sep, Dec · busiest ÷ quietest = 3.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Affordable quality product”
“Easy to use”
“The adhesive is really good”
“Easy installation”
“Excellent price”
“Works as it should”
“Good sound absorbing qualities”
“A Must Have For Car Restorations”
“Very quiet”
“putting in truck should do a nice job”
What buyers complain about
“They dont smell so strong like other products do”
“it was very noisy inside was terrible”
“Thicker”
“Don't recommend, cheap for a reason”
“Extremely sticky, and not just the adhesive”
“Sound deaf”
“Its thin and cheap and gets black gooey tar all over everything including your fingers very hard to clean off save yourself the trouble”
“Its not worth the cost”
“It didnt jsut meet the description”
“Added hours to my installation prying”