kenworth
Worth a lookShows no brand lock-in (top 5 brands take 36% of clicks), but weak search conversion (0.4%) keeps it on the watch list.
Brand share
Incredible36%top-5 brand share — no brand owns this niche
Competition
Great24%top-5 click share — an open shelf
Review moat
Great238.04avg incumbent reviews — the moat a new listing must climb
Avg price
Great$76.62avg listing price — sweet spot $15–$100
Returns
Great1.6%return rate — above 6% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Bad$91K$91K/yr · 303K searches
Price range
Bad$8.06–$465.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-14.3%90-day search growth — must beat 0% to launch
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Competition
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.Brands
53 falling
Sellers
94
Top-5 brand share
36%
Open market
60%
- WANBAOEBKE10%
- Partsam10%
- Floridas Finest Custom Works7%
- Kenworth5%
- GG Grand General5%
- United Pacific4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 75 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
WANBAOEBKE American Flag Kenworth Men Sandwich Baseball Cap Casquette Adjustable Unisex Aldult Adjustable Golf Cap for Man Ladys Black.
WANBAOEBKE$13.274.2★26 rev
Stainless Steel Fender Shield Set Compatible with Kenworth T600 T800 & W900
Floridas Finest Custom Works$134.695.0★5 rev
PHINLION 578 LED Light Bulbs Super Bright 3030 6-SMD Festoon 41mm 42mm 211-2 212-2 LED Bulbs for Car Interior Map Dome Trunk Courtesy Lights Red (4 Pack)
PHINLION$12.274.5★4,957 rev
BDA Kenworth Red & Silver Pewter Key Tag Keychain
K-Musculo$10.234.6★327 rev
CF19501C Cab Air Filter Chrome Exterior Compatible With Kenworth T600 T450 T800 W800 W900 T600B W900L 1986-2015-Up (Chrome) With 2 Filter Layers Replaces 19501C CF19501C
RydSuns$24.684.4★29 rev
Newest
by launch date
PIT66 TPE Floor Mats Cargo Liners Fit Kenworth T600 T660 T800 W900 2006-2019 Truck Accessories All Weather Protection alfombras para carro Black 3Pcs
PIT66$129.121 rev
ALMULOO Bug Deflector Hood Shield Compatible with 1987-2019 Kenworth T800 Trucks Stainless Steel Front Hood Deflector
ALMULOO$100.880 rev
ALMULOO 13 Drop Visor Compatible with 1984-1998 Kenworth W900 T800 T600 T300 with Split Flat Windshield Roof Top Sun Visor Stainless Steel Polishing Silvery
ALMULOO$191.660 rev
Alpha Rider Watermelon Air Cleaner Lights Kit with 304 Stainless Steel Adapter Plate Push Top Style Bolt Mount Breather Light Bracket Universal Fit Kenworth Trucks
Alpha Rider$101.762 rev
Okerny 6-Pack Dual Color Watermelon Lights LED Strobe & Steady Cab Roof Clearance Warning Marker Lights with Clear Lens & Bezel Suitable for Trailer Kenworth Peterbilt Freightliner (Amber Green)
Okerny$69.3022 rev
Trending
90-day click momentumPIT66 TPE Floor Mats Cargo Liners Fit Kenworth T600 T660 T800 W900 2006-2019 Truck Accessories All Weather Protection alfombras para carro Black 3Pcs
PIT66$129.125.0★
PARTsam 2Pcs Straight Down Watermelon Light Under Glow Frame Brackets Clamp-On Mount No Drilling Required Stainless Steel Universal for Semi-Trucks Trucks Pickup
Partsam$48.904.9★
WIKIBB for Peterbilt 359/379/389 Kenworth 660/680/880 Blue Watermelon Light Bracket Kit with Switch Control
WIKIBB$46.033.2★
Alpha Rider Watermelon Air Cleaner Lights Kit with 304 Stainless Steel Adapter Plate Push Top Style Bolt Mount Breather Light Bracket Universal Fit Kenworth Trucks
Alpha Rider$101.764.5★
SEPEY Truck Floor Mat Seat Floor Liners Compatible with Kenworth T600 T660 T800 W900
P SEPEY$84.693.2★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -14.3% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fit is good”
“the switches are decent quality”
“Awesome price”
“Very bright”
“Work as it should”
“Good product, easy to install”
“Worked great and looks great”
“The materials feel resistant and durable, ideal for use in semi-trailers”
“durable”
“Works well”
What buyers complain about
“Low quality”
“LED bulb dont fit”
“broke in a day”
“Incompatible with the 2026 Peterbilt 589”
“Leaks”
“Do not leave on truck when not in use”
“Just installed them there blown out and blinking”
“which they do not explain on their Amazon description”
“when I fixed that problem then it just decided to spray on its own the handle was stuck”
“Not working one is blinking”