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50

kawasaki fuel filter

Worth a look

Shows low returns (0.4%), but a small market ($45K/yr) keeps it on the watch list.

Market size 11Growth 63Conversion 93Competition 24Returns 98Price range 75Avg price 54Brand share 27Review moat 86Quality gap 28

Returns

Incredible0.4%

return rate — above 6% kills the launch gate

Conversion

Great11.4%

search→purchase rate — share of searches ending in a sale

Review moat

Great275.56

avg incumbent reviews — the moat a new listing must climb

Price range

Great$7.78–$37.23

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+40.4%

90-day search growth — must beat 0% to launch

Avg price

Good$12.54

avg listing price — sweet spot $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Competition

Bad71%

top-5 click share — a locked-up shelf

Market size

Bad$45K

$45K/yr · 31K searches

Competition

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 falling

Sellers

48

Top-5 brand share

89%

Open market

8%

  • Kawasaki38%
  • TONRYCUE22%
  • CFWMXG13%
  • PAOSDKSUI11%
  • Liofairy5%
  • luxlead4%
  • Open — no brand owns it (3 brands, 8%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$5K20%$9K30%$14K40%$18K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 63 weeks — +40.4% search growth over the last 90 days.
2K1KPrime Day '25Spike '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Apr · busiest ÷ quietest = 7.1×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall24%

“Fit perfect”

Value For Money22%

“Great value”

Advertised Vs Actual Product14%

“As advertised”

Quality-Overall14%

“Excellent product”

Filtration11%

“Great filters”

Fuel Efficiency5%

“Easy change and saved my engine”

Efficiency3%

“Works GREAT”

Assembly/Installation2%

“simple install”

Ease Of Use1%

“Easy change and saved my engine”

Motor Power1%

“Repaired my motor in one day”

What buyers complain about

Instructions/User Manual/Troubleshooting25%

“Lacking direction”

Material Quality25%

“Cheap low quality plastic”

Leak-Proof13%

“Leaks air”

Compatibility-Overall8%

“This does not fit Kawasaki FR730V”

Advertised Vs Actual Product8%

“Do not believe the description”

Size-Overall8%

“It is too big”

Top return reasons

Size-Overall51%
Filtration19%
Advertised Vs Actual Product14%
Compatibility-Overall5%
Quality-Overall2%
Connectivity-Overall2%
Defective Material/Parts1%
Width1%
Design-Overall1%
Fuel Efficiency1%