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58

kawasaki fr691v oil change kit

Worth a look

Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 62Growth 59Conversion 70Competition 43Returns 98Price range 89Avg price 95Brand share 26Review moat 74Quality gap 11

Returns

Incredible0.3%

return rate — above 6% kills the launch gate

Avg price

Incredible$43.52

avg listing price — sweet spot $15–$100

Price range

Great$10.03–$76.44

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good531.91

avg incumbent reviews — the moat a new listing must climb

Conversion

Good6.4%

search→purchase rate — share of searches ending in a sale

Market size

Good$561K

$561K/yr · 202K searches

Growth

Good+34.3%

90-day search growth — must beat 0% to launch

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay90%

top-5 brand share — brands hold most of the demand

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Competition

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 rising

Sellers

60

Top-5 brand share

90%

Open market

7%

  • Kawasaki52%
  • Kawasaki Engines13%
  • Generic10%
  • CYCLEMAX7%
  • Kawasaki Engine7%
  • Power Performance4%
  • Open — no brand owns it (2 brands, 7%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$22K8%$45K12%$67K16%$90K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +34.3% search growth over the last 90 days.
8K6KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 5.0×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money30%

“Great value”

Quality-Overall25%

“Name brand quality oil”

Lubrication15%

“Perfect for easy oil change”

Advertised Vs Actual Product12%

“As advertised”

Filtration3%

“Perfect authentic kawasaki oil and filter”

Rusts/Corrodes2%

“other additives prevent corrosion”

Ease Of Use2%

“Easy peasy”

Size-Overall2%

“a great fit for my bike”

Durability1%

“Keeping my engine alive for 16 years so far”

Motor Power1%

“My Engine loves it”

What buyers complain about

Value For Money27%

“a couple dollars cheaper here”

Size-Overall18%

“Wrong size filter”

Compatibility-Overall13%

“Oil filter didnt fit my 2016 Kawasaki Ninja 300 ABS”

Filtration11%

“Wrong filter”

Rusts/Corrodes7%

“Waste of money oil filter corroded and dont fit”

Leak-Proof2%

“Had one bottle broken open and leaked”

Smell2%

“packaging stinks”

Top return reasons

Size-Overall20%
Advertised Vs Actual Product15%
Compatibility-Overall13%
Value For Money12%
Leak-Proof9%
Lubrication9%
Filtration7%
Defective Material/Parts6%
Product Condition2%
Functionality-Overall2%