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50

jeep yj

Worth a look

Shows a fragmented shelf (top 5 take 20% of clicks), but weak search conversion (0.3%) keeps it on the watch list.

Market size 21Growth 24Conversion 4Competition 95Returns 49Price range 14Avg price 78Brand share 93Review moat 70Quality gap 63

Competition

Great20%

top-5 click share — an open shelf

Brand share

Great42%

top-5 brand share — no brand owns this niche

Avg price

Great$91.68

avg listing price — sweet spot $15–$100

Review moat

Good688.88

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Returns

Okay3.2%

return rate — above 6% kills the launch gate

Growth

Bad-1.8%

90-day search growth — must beat 0% to launch

Market size

Bad$83K

$83K/yr · 303K searches

Price range

Bad$8.55–$595.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

Competition

Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.

Brands

61 falling

Sellers

112

Top-5 brand share

42%

Open market

54%

  • Hooke Road14%
  • MasterTop10%
  • Rough Country8%
  • ECOTRIC6%
  • Rugged Ridge5%
  • APPERFiT4%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$2K4%$3K6%$5K8%$7K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 99 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -1.8% search growth over the last 90 days.
9K7KPrime Day '24Spike '24Holiday '24Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall21%

“Amazing fit”

Quality-Overall16%

“Excellent quality”

Assembly/Installation9%

“Easy install”

Value For Money7%

“Worth it”

Brightness/Shine/Glow6%

“Nice and bright”

Advertised Vs Actual Product5%

“As advertised”

Ease Of Use4%

“Easy to use”

Strength3%

“The braces are solid”

Efficiency3%

“Very functional”

Durability3%

“Nice and durable”

What buyers complain about

Size-Overall13%

“Too small”

Quality-Overall11%

“Bad Quality”

Durability8%

“BREAKS WITHIN A WEEK OF USE”

Compatibility-Overall8%

“Does not fit every vehicle”

Functionality-Overall4%

“Dont work properly”

Assembly/Installation4%

“Hard to install”

Mounting3%

“Broken bolt”

Value For Money2%

“a little too expensive in comparison to others”

Rusts/Corrodes2%

“May have been because of the corrosion”

Ease Of Use2%

“making it difficult to close”

Top return reasons

Size-Overall39%
Compatibility-Overall15%
Mounting7%
Advertised Vs Actual Product5%
Defective Material/Parts5%
Functionality-Overall4%
Assembly/Installation4%
Quality-Overall2%
Windshield Issues2%
Color2%