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56

hyundai oil filter

Worth a look

Shows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 36Growth 50Conversion 80Competition 35Returns 96Price range 87Avg price 93Brand share 55Review moat 70Quality gap 21

Returns

Incredible0.8%

return rate — above 6% kills the launch gate

Avg price

Great$22.34

avg listing price — sweet spot $15–$100

Price range

Great$8.05–$78.89

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great8.4%

search→purchase rate — share of searches ending in a sale

Review moat

Good685.83

avg incumbent reviews — the moat a new listing must climb

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Growth

Good+20.7%

90-day search growth — must beat 0% to launch

Market size

Okay$176K

$176K/yr · 94K searches

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 rising

Sellers

94

Top-5 brand share

72%

Open market

21%

  • Wix43%
  • Hyundai12%
  • HYUNDAI8%
  • --7%
  • SEGULER5%
  • Purolator4%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$9K10%$18K15%$26K20%$35K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 53 weeks — +20.7% search growth over the last 90 days.
4K3KPrime Day '25Spike '25Spike '26JulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Apr, Jun · busiest ÷ quietest = 3.3×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Filtration26%

“Good quality filter”

Size-Overall24%

“Fit nice”

Quality-Overall16%

“Excellent Product”

Value For Money16%

“affordable”

Advertised Vs Actual Product6%

“Works as it should”

Leak-Proof2%

“No leaks”

Fuel Efficiency1%

“Its nice for regular oil change maintenance”

Assembly/Installation1%

“easy to install”

Efficiency1%

“Works fine”

Locally Manufactured1%

“which is a global leader in filtration equipment manufacturing”

What buyers complain about

Filtration29%

“I do not recommend this filter”

Compatibility-Overall13%

“Doesnt fit a Nissan Titan 5.6”

Size-Overall9%

“now I'm told it doesn't fit my car when I attempt to reorder”

Value For Money8%

“If this filter were a bit cheaper”

Product Condition7%

“Used”

Fuel Efficiency7%

“ran the car I lost half my oil”

Leak-Proof7%

“both leak after having installed both my cars had no oil after a week”

Weight Light3%

“feels and weighs much lighter than OEM”

Advertised Vs Actual Product3%

“Not sure about the product information”

Grip2%

“making it a bit more difficult to tighten due to the tight clearance on this vehicle despite having similar grip indents”

Top return reasons

Size-Overall39%
Filtration21%
Compatibility-Overall17%
Advertised Vs Actual Product6%
Value For Money5%
Product Condition3%
Defective Material/Parts2%
Functionality-Overall1%
Rusts/Corrodes1%
Assembly/Installation1%