hushmat
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size
Great$1.5M$1.5M/yr · 284K searches
Returns
Great1.5%return rate — above 6% kills the launch gate
Avg price
Great$81.20avg listing price — sweet spot $15–$100
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Price range
Okay$29.82–$226.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+2.6%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad16,116.29avg incumbent reviews — the moat a new listing must climb
Competition
Bad93%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 flat
Sellers
47
Top-5 brand share
100%
Open market
0%
- KILMAT82%
- Noico Solutions8%
- CUKWUYBY6%
- HushMat4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
KILMAT 80 Mil (2 mm) 36 Sqft (3.4 Sqm) Car Sound Deadening Mat Alubutyl Automotive Sound Deadener Audio Noise Insulation and Dampening
KILMAT$71.564.8★26,299 rev
KILMAT 50 mil 50 sqft Car Sound Deadening Mat Butyl Automotive Sound Deadener Audio Noise Insulation and dampening
KILMAT$69.904.8★26,299 rev
KILMAT 80 mil 18 sqft Car Sound Deadening Mat Butyl Automotive Sound Deadener Audio Noise Insulation and dampening
KILMAT$39.924.8★26,299 rev
Butyl Sound Deadening 80mil 36sqft Sound Deadening Mat Car Sound Deadening Material Sound Deadening for Cars Automotive Sound Deadening Material Noise Insulation & Vibration Dampening Material (33pcs)
CUKWUYBY$51.634.6★366 rev
Noico Pro 80 mil 10 sqft Car Sound Deadening Mat Butyl Automotive Sound Deadener Audio Noise Insulation and Dampening
Noico Solutions$29.824.7★16,717 rev
Newest
by launch dateButyl Sound Deadening 80mil 36sqft Sound Deadening Mat Car Sound Deadening Material Sound Deadening for Cars Automotive Sound Deadening Material Noise Insulation & Vibration Dampening Material (33pcs)
CUKWUYBY$51.63366 rev
KILMAT 80 mil 18 sqft Car Sound Deadening Mat Butyl Automotive Sound Deadener Audio Noise Insulation and dampening
KILMAT$39.9226,299 rev
KILMAT 80 Mil (2 mm) 36 Sqft (3.4 Sqm) Car Sound Deadening Mat Alubutyl Automotive Sound Deadener Audio Noise Insulation and Dampening
KILMAT$71.5626,299 rev
KILMAT 50 mil 50 sqft Car Sound Deadening Mat Butyl Automotive Sound Deadener Audio Noise Insulation and dampening
KILMAT$69.9026,299 rev
Noico Pro 80 mil 10 sqft Car Sound Deadening Mat Butyl Automotive Sound Deadener Audio Noise Insulation and Dampening
Noico Solutions$29.8216,717 rev
Trending
90-day click momentumKILMAT 80 mil 18 sqft Car Sound Deadening Mat Butyl Automotive Sound Deadener Audio Noise Insulation and dampening
KILMAT$39.924.8★
Noico Pro 80 mil 10 sqft Car Sound Deadening Mat Butyl Automotive Sound Deadener Audio Noise Insulation and Dampening
Noico Solutions$29.824.7★
HushMat Bulk Kit Automotive Sound Deadening and Thermal Insulation Solution for All Vehicles (58.1 Sq Ft Black Foil)
HushMat$226.134.4★
Butyl Sound Deadening 80mil 36sqft Sound Deadening Mat Car Sound Deadening Material Sound Deadening for Cars Automotive Sound Deadening Material Noise Insulation & Vibration Dampening Material (33pcs)
CUKWUYBY$51.634.6★
KILMAT 50 mil 50 sqft Car Sound Deadening Mat Butyl Automotive Sound Deadener Audio Noise Insulation and dampening
KILMAT$69.904.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +2.6% search growth over the last 90 days.Peak months: Jan, Feb, Mar, Apr, May, Jun · busiest ÷ quietest = 10.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Affordable quality product”
“Easy installation”
“Easy to use”
“Really good product for the price”
“Seems to have good adhesive”
“Product as described”
“They sound so much better”
“A Must Have For Car Restorations”
“Car is super quiet now”
“Well designed”
What buyers complain about
“Horrible smell”
“Don't recommend, cheap for a reason”
“I have a loud exhaust”
“Thicker”
“Extremely sticky, and not just the adhesive”
“Sound deaf”
“Its thin and cheap and gets black gooey tar all over everything including your fingers very hard to clean off save yourself the trouble”
“Overrated and overpriced”
“It didnt jsut meet the description”
“I have to say the box was a lot heavier than I thought it would be”