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58

honda odyssey air filter

Worth a look

Shows searches that convert (11.1% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 29Growth 47Conversion 91Competition 65Returns 90Price range 84Avg price 87Brand share 65Review moat 40Quality gap 18

Conversion

Great11.1%

search→purchase rate — share of searches ending in a sale

Returns

Great1.3%

return rate — above 6% kills the launch gate

Avg price

Great$19.83

avg listing price — sweet spot $15–$100

Price range

Great$7.95–$61.30

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Growth

Okay+17.5%

90-day search growth — must beat 0% to launch

Review moat

Okay2,500.56

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$127K

$127K/yr · 58K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

21 rising

Sellers

62

Top-5 brand share

66%

Open market

30%

  • K&N25%
  • EPAuto17%
  • ECOGARD10%
  • ITESIER10%
  • RVgolf4%
  • A-Premium4%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$6K10%$13K15%$19K20%$25K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 34 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +17.5% search growth over the last 90 days.
1K750Spike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun · busiest ÷ quietest = 1.7×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall36%

“Fit like a glove”

Quality-Overall14%

“Best quality”

Filtration12%

“Good filter quality”

Value For Money11%

“fair price”

Assembly/Installation8%

“no issues installing it”

Advertised Vs Actual Product6%

“As advertised”

Ease Of Use2%

“Easy”

Smell2%

“It also has no bad smell”

Efficiency2%

“It works great”

Strength1%

“The build quality feels sturdy”

What buyers complain about

Compatibility-Overall27%

“Disappointing as this filter showed as compatible on Amazon”

Size-Overall26%

“Way too big”

Filtration8%

“Engine air filter does not”

Smell4%

“My air was smelling old”

Quality-Overall3%

“Cheap and misleading”

Advertised Vs Actual Product3%

“Did not fit exactly as described”

Product Condition2%

“Bought used”

Thickness2%

“the foam seal isn't as thick”

Assembly/Installation2%

“was not ready to install right away”

Ease Of Use2%

“It didnt know it was that easy”

Top return reasons

Size-Overall57%
Compatibility-Overall24%
Filtration8%
Value For Money3%
Advertised Vs Actual Product3%
Product Condition1%
Quality-Overall1%
Defective Material/Parts1%
Assembly/Installation1%
Functionality-Overall0%