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53

honda gx160 air filter

Worth a look

Shows searches that convert (16.4% search→purchase), but a small market ($78K/yr) keeps it on the watch list.

Market size 20Growth 45Conversion 98Competition 30Returns 95Price range 74Avg price 75Brand share 50Review moat 86Quality gap 30

Conversion

Incredible16.4%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.9%

return rate — above 6% kills the launch gate

Review moat

Great277.36

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$15.09

avg listing price — sweet spot $15–$100

Price range

Good$9.08–$31.60

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good75%

top-5 brand share — brands hold most of the demand

Growth

Okay+15.9%

90-day search growth — must beat 0% to launch

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$78K

$78K/yr · 32K searches

Competition

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

34

Top-5 brand share

75%

Open market

17%

  • Honda28%
  • KINDZA15%
  • TURBOTUNITY11%
  • HEYZLASS11%
  • TidiRob9%
  • YGQ8%
  • Open — no brand owns it (6 brands, 17%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$8K20%$16K30%$23K40%$31K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — +15.9% search growth over the last 90 days.
700500Prime Day '24Spike '25Spike '26DecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 2.3×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall26%

“Fit Great”

Quality-Overall18%

“High quality”

Filtration15%

“Good filters”

Value For Money13%

“Good price”

Advertised Vs Actual Product11%

“product as advertised”

Efficiency5%

“Good performance -”

Assembly/Installation4%

“It was an easy install”

Maintenance And Repair2%

“affordable maintenance solution that does exactly what it should”

Socket/Port/Plug1%

“the spark plug included was an unexpected bonus”

Compactness1%

“Perfect Fit For My Plate Compactor”

What buyers complain about

Size-Overall56%

“Its a little tight when you slide it over the studs”

Strength17%

“I don't understand companies that make a product that is fairly fragile”

Filtration8%

“There isn't enough threads on the stud to install the the plastic Shroud over the filter after you install it”

Top return reasons

Size-Overall59%
Filtration15%
Compatibility-Overall13%
Advertised Vs Actual Product4%
Assembly/Installation3%
Motor Issues1%
Defective Material/Parts1%
Software/Application1%
Functionality-Overall1%
Shape/Style1%