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honda crv air filter

Worth a look

Shows searches that convert (11.5% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 27Growth 58Conversion 93Competition 49Returns 83Price range 70Avg price 83Brand share 64Review moat 54Quality gap 21

Conversion

Great11.5%

search→purchase rate — share of searches ending in a sale

Returns

Great1.6%

return rate — above 6% kills the launch gate

Avg price

Great$18.15

avg listing price — sweet spot $15–$100

Price range

Good$9.78–$27.24

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good67%

top-5 brand share — brands hold most of the demand

Growth

Good+33.4%

90-day search growth — must beat 0% to launch

Review moat

Good1,329.41

avg incumbent reviews — the moat a new listing must climb

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$111K

$111K/yr · 53K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 rising

Sellers

23

Top-5 brand share

67%

Open market

27%

  • EPAuto23%
  • ECOGARD15%
  • A-Premium11%
  • RVgolf10%
  • ITESIER8%
  • COCOAUTO7%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$6K10%$11K15%$17K20%$22K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +33.4% search growth over the last 90 days.
2K1KSpike '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun · busiest ÷ quietest = 1.7×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall37%

“Correct fit”

Quality-Overall16%

“The quality feels solid”

Filtration14%

“Good filter for the price”

Value For Money10%

“Good Value”

Assembly/Installation8%

“Install”

Advertised Vs Actual Product5%

“Works as advertised”

Ease Of Use3%

“User friendly”

Smell2%

“Feel so good driving my car with a clean smell”

Strength1%

“cabin bothe feel sturdy”

Efficiency1%

“Worked perfectly”

What buyers complain about

Compatibility-Overall30%

“CRV2017 will not fit”

Size-Overall29%

“Does not fit”

Filtration9%

“wrong engine air filter”

Advertised Vs Actual Product4%

“Beware advertised appropriate car replacements”

Thickness3%

“The pleat/filter material was thicker”

Shape/Style2%

“Wasn't even the correct shape”

Assembly/Installation2%

“I was really upset trying to install that filter into Honda Civic 2019”

Flexibility1%

“This filter has very hard, unflexable frame, so it doesn't bend to compress in the mounting”

Natural Resource Wastage1%

“Waste of money”

Color1%

“The filters are different colors than the OEM ones they replace”

Top return reasons

Size-Overall47%
Compatibility-Overall29%
Filtration12%
Shape/Style3%
Advertised Vs Actual Product3%
Value For Money2%
Defective Material/Parts1%
Functionality-Overall1%
Quality-Overall1%
Product Condition1%