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honda 17211-z8b-901 air filter

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Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Market size 13Growth 78Conversion 99Competition 15Returns 98Price range 48Avg price 47Brand share 5Review moat 64Quality gap 14

Conversion

Incredible17.9%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.4%

return rate — above 6% kills the launch gate

Growth

Great+68.0%

90-day search growth — must beat 0% to launch

Review moat

Good924.9

avg incumbent reviews — the moat a new listing must climb

Price range

Okay$5.77–$23.51

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay$11.67

avg listing price — sweet spot $15–$100

Competition

Bad81%

top-5 click share — a locked-up shelf

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Market size

Bad$53K

$53K/yr · 26K searches

Brand share

Bad98%

top-5 brand share — brand-locked demand

Competition

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

33

Top-5 brand share

98%

Open market

0%

  • Honda34%
  • Emmawin29%
  • Hipa29%
  • Ferilter4%
  • CutCrafter2%
  • MOWFILL2%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$5K20%$11K30%$16K40%$21K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +68.0% search growth over the last 90 days.
1K750Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 8.2×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall40%

“Fit perfect”

Filtration15%

“Decent filters”

Quality-Overall12%

“Good quality”

Advertised Vs Actual Product11%

“As advertised”

Value For Money11%

“Great Value”

Assembly/Installation3%

“Installed and seemed to work”

Efficiency3%

“Works perfectly”

Maintenance And Repair1%

“It made maintenance quick and hassle-free”

Correct Contents1%

“Good basic part package”

Ease Of Use1%

“Easy to use”

What buyers complain about

Size-Overall24%

“the fit was poor”

Filtration13%

“the issue is that the air filter fits fine”

Defective Material/Parts11%

“hard to find parts”

Functionality-Overall7%

“Filter cover wont close all the way”

Thickness7%

“They are too thick for the cover to close”

Leak-Proof6%

“after use and parked gas started to leak due to this filter being a little bit to thick and fitting properly causing pressure on the gas regulator device”

Maintenance And Repair4%

“Will replace more frequently”

Quality-Overall4%

“Quality doesn't seem top notch”

Ease Of Cleaning4%

“which is messy”

Fuel Efficiency2%

“Next day, Easter Sunday, the whole garage smelt of gasoline just before guests came Grrrr”

Top return reasons

Size-Overall53%
Filtration19%
Compatibility-Overall6%
Advertised Vs Actual Product4%
Functionality-Overall4%
Defective Material/Parts3%
Quality-Overall3%
Value For Money3%
Thickness2%
Maintenance And Repair1%