Skip to content

hid

Skip it47/100

a small market ($143K/yr) — hid doesn't clear our bar today.

Market/yr

$143K

Growth (1y)

+70.4%

Products

70

Brands

22

was 30 a year ago

Sellers

65

Price range

$9.18–$112.97

Returns

7.7%

Rating

4.2★

47/100

Skip it

Scored 47/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
7
×0.30
Growth
56
×0.30
Competition
88
×0.20
Quality gap
68
×0.10
Returns
33
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +70.4% year over year.
35K18KHoliday '24Spike '25Prime Day '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

No pronounced peak months · busiest ÷ quietest = 1.8×

Competition

18%DMEX
  • DMEX18%
  • Innovited17%
  • Xentec13%
  • Marsauto11%
  • Torchbeam10%
  • Termitor7%
  • Other (16 brands)24%

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen. 22 brands and 65 sellers compete here.

Brands

22 falling

was 30 a year ago

Sellers

65

Top 5 brand share

69%

#ProductBrandPriceRatingReviewsClick shareTrend
11Samsonite$80.054.3★1702%rising

Product shelf

All 70 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow37%

“Shining Bright”

Size-Overall12%

“Fits like OEM”

Value For Money11%

“Best price”

Quality-Overall11%

“These lights were great quality”

Assembly/Installation7%

“Not too hard to install”

Advertised Vs Actual Product3%

“as advertised----”

Efficiency3%

“Work great to my car”

Durability2%

“Lasted over a year at this point no issues”

Color2%

“Color is very bright”

Ease Of Use1%

“Easy to swap out”

What buyers complain about

Durability24%

“Failed after 2 months”

Brightness/Shine/Glow14%

“Not that bright”

Compatibility-Overall9%

“Not compatible”

Quality-Overall9%

“Cheap quality”

Size-Overall7%

“Didn't fit”

Functionality-Overall5%

“Did not work”

Advertised Vs Actual Product3%

“Not as advertised”

Color3%

“not cool white”

Assembly/Installation2%

“not an easy install”

Value For Money2%

“Cheap price”

Top return reasons

  • Size-Overall44%
  • Compatibility-Overall21%
  • Brightness/Shine/Glow5%
  • Functionality-Overall5%
  • Defective Material/Parts5%
  • Advertised Vs Actual Product5%
  • Connectivity-Overall3%
  • Socket/Port/Plug2%
  • Value For Money2%
  • Color2%

Data scraped July 9, 2026 · Marketplace baseline: 4.4★ avg rating · $22.74 median price · 2.2% median returns across 13,649 tracked niches.