Skip to content
55

hh150-32094

Worth a look

Shows a thin review moat (30 avg reviews), but a small market ($63K/yr) keeps it on the watch list.

Market size 16Growth 58Conversion 91Competition 24Returns 96Price range 91Avg price 95Brand share 52Review moat 99Quality gap 21

Review moat

Incredible29.88

avg incumbent reviews — the moat a new listing must climb

Returns

Incredible0.8%

return rate — above 6% kills the launch gate

Avg price

Incredible$30.36

avg listing price — sweet spot $15–$100

Conversion

Great11.1%

search→purchase rate — share of searches ending in a sale

Price range

Great$11.97–$69.67

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+33.5%

90-day search growth — must beat 0% to launch

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Competition

Bad71%

top-5 click share — a locked-up shelf

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$63K

$63K/yr · 19K searches

Competition

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Brands

15 rising

Sellers

19

Top-5 brand share

74%

Open market

20%

  • Kubota20%
  • Chamixx16%
  • KUBOTA TRACTOR13%
  • SEGULER13%
  • Affordstore12%
  • wzyufon6%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$6K20%$13K30%$19K40%$25K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

All 17 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +33.5% search growth over the last 90 days.
800600Spike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May · busiest ÷ quietest = 4.6×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall28%

“Fit perfect”

Value For Money23%

“Worked great and a lot cheaper than kubota”

Quality-Overall21%

“filter so all I can say is they look good”

Filtration16%

“Good filters”

Advertised Vs Actual Product6%

“As described”

Ease Of Use2%

“Fast and easy”

Design-Overall2%

“it seemed decently constructed”

What buyers complain about

Size-Overall50%

“Well unfortunately these are almost an inch shorter than the standard filter”

Lubrication25%

“Unfortunately, there is no real way to assess whether the oil filter works at this time beyond just verifying that it's not plugging up or blocking the flow of oil”

Top return reasons

Size-Overall40%
Filtration31%
Compatibility-Overall10%
Defective Material/Parts8%
Advertised Vs Actual Product6%
Value For Money4%
Certifications2%