head gasket
Worth a lookShows a fragmented shelf (top 5 take 15% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible15%top-5 click share — an open shelf
Review moat
Great258.89avg incumbent reviews — the moat a new listing must climb
Avg price
Great$78.25avg listing price — sweet spot $15–$100
Market size
Great$1.1M$1.1M/yr · 851K searches
Brand share
Good65%top-5 brand share — brands hold most of the demand
Returns
Okay3.1%return rate — above 6% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Price range
Bad$7.08–$426.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-12.0%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (15% combined) — an open shelf where new products get seen.Brands
47 falling
Sellers
144
Top-5 brand share
65%
Open market
32%
- Fel-Pro36%
- JAVOUKA12%
- GOCPB7%
- ZONFANT6%
- ChawYI4%
- KAX3%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 150 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
GOCPB Head Gasket Set Compatible with Buick Enclave Chevy Traverse GMC Acadia 3.6L 2009-2016 Saturn Outlook 2009-2010 Replaces HS26376PT-5 ES72274
GOCPB$101.984.2★11 rev
5.3 Full Cylinder Head Gasket Set with ES72220 Bolts Kit Compatible with Chevy GMC Cadillac Buick Vehicle 2004-2014 Express Silverado Suburban Tahoe Savana Sierra Yukon 5.3L Engines
ZONFANT$99.754.2★104 rev
DRiV Fel-Pro Engine Cylinder Head Gasket Set - HS 26541 PT - Designed for Imperfect Sealing Surfaces - Proprietary & Anti-Friction Coating Seals - Steel Core
Fel-Pro$140.934.6★73 rev
FEL-PRO 26190 PT Engine Cylinder Head Gasket for Chevrolet Silverado 1500
Fel-Pro$35.344.7★271 rev
2 Pcs Cylinder Multi Layer Head Gasket For LS1 LS6 V8 4.8L 5.3L 5.7 Liter Engine Compatible With Chevy/GMC/Buick/Cadillac/Pontiac/Hummer/Saab Vehicle 1998-2019 Replace#12589226 12498544 98544
ZONFANT$34.074.5★91 rev
Newest
by launch date
KoiLuvGo 3 PCS Head Gasket Oil Filter Adapter Kit 15825-P8A-A01 36172-P8A-A01 91319-PR3-000 Oil Filter Housing Gasket Kit Compatible with Hon-da Accord Odyssey Pilot A-cura CL MDX RDX RL
KoiLuvGo$7.087 rev
A-Premium L4 Engine Cylinder Head Gasket Compatible with Honda Civic 1992-2000 1.5L 1.6L Civic del Sol 1993-1997 1.6L & Acura EL 1997-2000 1.6L Multi Layer Steel
A-Premium$21.722 rev
KAX HS26515PT Head Gasket Kit Set Compatible with Toyota Corolla 2009-2018 C-HR 2018-2020 Scion xD 2008-2014 Matrix 2009-2013 Corolla iM 2017-2018 iM 2016 Pontiac Vibe 2009-2010 1.8L Engine
KAX$54.53201 rev
ChawYI LS3 3-Layer Cylinder Head Gaskets with Head Bolts Kit Fit for Cadillac ATS CTS Buick Enclave LaCrosse Chevy Equinox Traverse GMC Acadia Pontiac Saturn 3.6 V6 DOHC LFX LY7 LLT Like 26377PT
ChawYI$68.791 rev
A-Premium L4 2.4L Engine Cylinder Head Gasket Compatible with Toyota Camry 02-11 RAV4 04-08 Corolla 09-12 Highlander 01-07 Matrix 09-13 Solara 02-08 & Scion tC xB & Lexus HS250h & Pontiac Vibe
A-Premium$27.942 rev
Trending
90-day click momentumA-Premium L4 2.4L Engine Cylinder Head Gasket Compatible with Toyota Camry 02-11 RAV4 04-08 Corolla 09-12 Highlander 01-07 Matrix 09-13 Solara 02-08 & Scion tC xB & Lexus HS250h & Pontiac Vibe
A-Premium$27.942.5★
JAVOUKA Head Gasket Set Bolts with Timing Chain Kit 1.4L for Chevy Cruze Cruze Limited Sonic Trax 2011-2016 for Buick Encore 2013-2016 1.4L Turbo HS26540PT-1 HS54898 HS31411 22HP47N (56pcs)
JAVOUKA$93.464.2★
A-Premium L4 Engine Cylinder Head Gasket Compatible with Honda Civic 1992-2000 1.5L 1.6L Civic del Sol 1993-1997 1.6L & Acura EL 1997-2000 1.6L Multi Layer Steel
A-Premium$21.724.5★
Fizzvex Cylinder Head Assembly Replacement for Chevy Cruze Sonic Trax Buick Encore 4 Cyl 1.4L 2011-2019 55573669 55565291 55573010
Fizzvex$385.435.0★
KAX Head Gasket Set Compatible with Dodge Ram 1500 2500 3500 2003-2008 for Chrysler 300 Magnum Grand Cherokee 2005-2008 Jeep Commander Charger Durango Aspen 5.7L Head Gasket Kit OE# HS26284PT
KAX$98.084.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -12.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Decent quality”
“They fit as described”
“Great Value”
“Exactly as advertised”
“Works perfectly”
“Hasn't leaked yet”
“easy to use”
“they installed without any issues”
“The instructions are clear”
“Great kit”
What buyers complain about
“Short bolts”
“this items are real cheap quality”
“found the leaks”
“Did not work”
“They needed to be thicker and more rounded”
“SNAKE OIL ANS FALSE ADVERTISING”
“Not for Toyota”
“seemed fine for a couple months until exhaust leaked into the coolant”
“like it would break very easily if it got placed in the bottom of a tool box on its own”
“its extremely hard to believe the little blue coating makes them double the price”