harley primary oil
Skip it48/100a small market ($93K/yr) — harley primary oil doesn't clear our bar today.
Market/yr
$93K
Growth (1y)
+273.0%
Products
21
Brands
11
was 12 a year ago
Sellers
204
Price range
$11.06–$105.58
Returns
0.4%
Rating
4.8★
Skip it
Scored 48/100 across market size, growth, competition, quality gap, and returns.
Demand
Weekly Amazon search volume, last 104 weeks — +273.0% year over year.Seasonality
Monthly demand index across the year — 1.00 is average.Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 7.4×
Competition
- Bel-Ray25%
- Lucas Oil25%
- Maxima17%
- Red Line14%
- Schaeffer Manufacturing Co5%
- Quicksilver3%
- Other (5 brands)11%
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them. 11 brands and 204 sellers compete here.
Brands
11 falling
was 12 a year ago
Sellers
204
Top 5 brand share
85%
Product shelf
All 21 tracked products in this niche.
Lucas Oil 10790 Primary Chaincase Oil - 1 Quart
Lucas Oil
$11.064.8★991 reviews
Bel-Ray V-Twin Primary Chaincase Lubricant | 1 Liter | SKU: 96920-BT1 | Pack of 1
Bel-Ray
$11.694.6★45 reviews
V-Twin Primary Oil
Maxima
$13.034.8★634 reviews
Bel-Ray V-Twin Primary Chaincase Lubricant | 1 Liter | SKU: 96920-BT1
Bel-Ray
$16.904.8★557 reviews
Red Line 42904 V-Twin Primary Case Oil for use with UTVs ATVs and Sportbikes - 1 Quart
Red Line
$20.094.8★2,754 reviews
Bel-Ray Big Twin Transmission Oil Liter 96900-BT1QB
Bel-Ray
$13.194.8★756 reviews
Schaeffer Manufacturing Co. 024030-012S Extreme Performance V-Twin Primary Lube 1-Quart Bottle
Schaeffer Manufacturing Co
$21.134.8★216 reviews
Maxima Racing Oils 40-04901-2PK V-Twin Mineral Primary Oil 32 oz Bottle 2-Pack
Maxima
$28.044.8★634 reviews
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“good quality, good price, fast shipping”
“Fast delivery, quality lubricants”
“Worth the money”
“Works as needed”
“Engine runs smooth”
“Exactly What I Ordered And So Convenient”
“I read from others that it made the transmission quiet down”
“Fit my 2000 Harley Fat boy”
“60k and doesnt burn a drop in 30 or 110 degree weather”
“Seems to be good for easy shifts”
What buyers complain about
“Too high price”
“the oil filter filter needs some work not a perfect fit”
“Incorrect size”
“Not enough fluid”
“Its slippery”
“Seemed thinner than original”
“Misleading description”
“The engine wasn't as quiet either”
“Made out of cheap material”
“at 10-40 i think it was a little thin”
Top return reasons
- Value For Money21%
- Compatibility-Overall16%
- Leak-Proof14%
- Size-Overall13%
- Advertised Vs Actual Product13%
- Filtration5%
- Defective Material/Parts3%
- Material Quality3%
- Quality-Overall2%
- Functionality-Overall2%