graphite powder
Worth a lookShows low returns (0.8%), but soft demand (-20.6% this quarter) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 6% kills the launch gate
Conversion
Great10.7%search→purchase rate — share of searches ending in a sale
Brand share
Great51%top-5 brand share — no brand owns this niche
Review moat
Good523.96avg incumbent reviews — the moat a new listing must climb
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$11.69avg listing price — sweet spot $15–$100
Price range
Okay$6.00–$21.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$194K$194K/yr · 155K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-20.6%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
19 rising
Sellers
63
Top-5 brand share
51%
Open market
41%
- Hillman12%
- ninesung12%
- bayisam10%
- AGS RUST SOLUTIONS9%
- Godora8%
- Kypikosp7%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hillman 703185 Graphite Tube 3G White Key Lock Lubricant
Hillman$6.164.5★2,864 rev
Ninesung Pure Graphite Powder 44-Micron Ultra-Fine Graphite Powder Excellent Dry Powdered Graphites Lubricant Amazing Artistic Powdered Graphites for Sketching Drawing Pencils Locks - 8 oz
ninesung$11.454.2★131 rev
AGS Company MR. ZIP Extra Fine Dry Graphite Lubricants Bottle 1.76oz. Advanced Dry Film Lubricant Robust Home Improvement Aid Diminish Friction and Midigate Wear
AGS RUST SOLUTIONS$7.954.6★1,291 rev
Godora 340 Gram Pure Graphite Powder - Amazing Artistic Powdered Graphite for Sketching Etc - Professional Powdered Easy Melt Color
Godora$14.954.6★280 rev
1LB Pure Graphite Powder 3000 Mesh Microfine Dry Graphite Lubricant Powder for Locks Pinewood Cars Bearings Reels Sketches Paintings
bayisam$18.004.6★106 rev
Newest
by launch date
Graphite Powder Lubricant 0.5oz Dry Lube for Pinewood Cars Door Hinge & Lock Lubricant Reduces Friction Increases Speed Compatible with Derby Car Weights Wheels & Axles
RanLanBox$6.933 rev
JAOJAO Charcoal Powder for Drawing Graphite Powder Charcoal Drawing Supplies High Purity and Fine Texture Strong Adhesion Easy to Spread and Blend for Sketching Drawing Locks 150ml
JAOJAO$11.302 rev
OverZyn 4oz Graphite Powder for Locks Graphite Spray Dry Graphite Lubricant The Powder is Fine and Suitable for Use with Pine Wood Locks Door Hinges Window Tracks Etc
OverZyn$10.4613 rev
Graphite Powder for Pinewood Car Derby Racing 1.2oz Dry Graphite Lubricant with Precision Tip Nozzle Axle and Wheel Lube Non-Oily for Faster Runs
FATSTORE$7.3035 rev
JAOJAO Graphite Powder for Locks Graphite Lock Lubricant Graphite Powder Lock Lubricant Solve Problems Such As Dryness Jamming and Abnormal Noise in The Locks Cylinder 120ML
JAOJAO$11.4942 rev
Trending
90-day click momentumJAOJAO Charcoal Powder for Drawing Graphite Powder Charcoal Drawing Supplies High Purity and Fine Texture Strong Adhesion Easy to Spread and Blend for Sketching Drawing Locks 150ml
JAOJAO$11.305.0★
Graphite Powder Lubricant 0.5oz Dry Lube for Pinewood Cars Door Hinge & Lock Lubricant Reduces Friction Increases Speed Compatible with Derby Car Weights Wheels & Axles
RanLanBox$6.935.0★
OverZyn 4oz Graphite Powder for Locks Graphite Spray Dry Graphite Lubricant The Powder is Fine and Suitable for Use with Pine Wood Locks Door Hinges Window Tracks Etc
OverZyn$10.464.5★
JAOJAO Graphite Powder for Locks Graphite Lock Lubricant Graphite Powder Lock Lubricant Solve Problems Such As Dryness Jamming and Abnormal Noise in The Locks Cylinder 120ML
JAOJAO$11.494.7★
40ML Derby Car Graphite Powder Lubricant for Faster Wheels & Axles Friction Reducer for Pine Derby Race Cars Race-Ready Speed Lubrication
Derbopine$8.414.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -20.6% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 2.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great product and works exactly as expected”
“As advertised”
“Truly a great overall value for the amount of product you can use and store”
“Ease of use”
“Works well”
“Good dry lubricant”
“Amazing value and size”
“the lock started working smoothly within 30 seconds”
“acrylic paint from the dollar store arts and crafts section, and you're good to go”
“My luck feels so much more durable”
What buyers complain about
“didnt completely make them smooth”
“Container different than picture”
“Very fine, a real mess to work with”
“That's a lot of graphite for 20 bucks”
“Garbage”
“Trying to get my frozen locks to unlock this didn't help”
“Way too small for the price involved”
“So I had two lots that kept sticking pretty badly”
“Even as it got on my fingers there wasn't any shine”
“Bought 2 bottle both arrived leaking graphite all over the package”