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goodyear endurance st225/75r15

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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 16Growth 77Conversion 18Competition 16Returns 100Price range 0Avg price 39Brand share 0Review moat 90Quality gap 28

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Review moat

Great190.83

avg incumbent reviews — the moat a new listing must climb

Growth

Great+63.9%

90-day search growth — must beat 0% to launch

Avg price

Okay$245.32

avg listing price — sweet spot $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Market size

Bad$65K

$65K/yr · 19K searches

Competition

Bad81%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad$141.58–$372.07

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

16

Top-5 brand share

100%

Open market

0%

  • eCustomRim55%
  • Goodyear44%
  • Free Country2%
  • Open — no brand owns it (0%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$7K20%$13K30%$20K40%$26K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — +63.9% search growth over the last 90 days.
900700Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 3.4×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money30%

“Good Price”

Quality-Overall21%

“Good looking tires seem quality made for cheaper tires”

Wheel Quality20%

“Great tires at reasonable price”

Size-Overall8%

“Exact fit”

Pressure6%

“65 psi rating”

Locally Manufactured5%

“Made in USA”

Functionality-Overall3%

“Seem to be working so far”

Portability3%

“Makes travel nicer”

Durability1%

“This should last a long time”

Advertised Vs Actual Product1%

“they seem identical”

What buyers complain about

Product Condition33%

“Received old tires”

Advertised Vs Actual Product33%

“Some info doesnt match”

Quality-Overall33%

“Bad tires”

Top return reasons

Size-Overall52%
Advertised Vs Actual Product23%
Value For Money7%
Product Condition5%
Quality-Overall5%
Maintenance And Repair3%
Functionality-Overall2%
Durability2%
Assembly/Installation2%
Ease Of Use2%