generac oil filter
Worth a lookShows searches that convert (15.2% search→purchase), but a concentrated shelf (top 5 take 81% of clicks) keeps it on the watch list.
Conversion
Incredible15.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.7%return rate — above 6% kills the launch gate
Review moat
Great177.18avg incumbent reviews — the moat a new listing must climb
Avg price
Great$20.67avg listing price — sweet spot $15–$100
Price range
Great$8.52–$49.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+15.1%90-day search growth — must beat 0% to launch
Market size
Okay$201K$201K/yr · 64K searches
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad81%top-5 click share — a locked-up shelf
Competition
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.Brands
10 rising
Sellers
28
Top-5 brand share
84%
Open market
11%
- Generac47%
- TONYCO16%
- Qagea8%
- YGQ7%
- TRSCJXN6%
- powmx5%
- Open — no brand owns it (4 brands, 11%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Generac 2 Pack Genuine 070185ES Oil Filter Fits 070185E 70185 OEM
Generac$20.954.8★1,212 rev
070185E Extended Life Oil Filter (Orange 90mm) Replaces 070185ES 70185 070185B Fits Generac Guardian 8kw-24kw Series Air-Cooled Home Standby Generators & Portable Outdoor Generators (Pack of 1)
TONYCO$9.974.7★71 rev
Qagea 070185ES Oil Filters Compatible with Generac Engines 8-24kw Guardian Portable Outdoor Generator 760cc 990cc Replaces 070185E 70185 (2 Pack)
Qagea$17.004.5★73 rev
YGQ 070185ES Oil Filter Fit For Generac 8kw-24kw Guardian Home Standby Portable Air Cooled Generator 90mm High Capacity
YGQ$9.844.8★27 rev
070185ES Oil Filter Compatible with Generac Guardian 8-24kw Series Air-Cooled Home Standby Generators & Portable Outdoor Generators Replace 070185E 70185 070185B(3 Pack)
TRSCJXN$16.404.4★17 rev
Newest
by launch dateYGQ 070185ES Oil Filter Fit For Generac 8kw-24kw Guardian Home Standby Portable Air Cooled Generator 90mm High Capacity
YGQ$9.8427 rev
Lushview 2 Pack 070185ES 070185E Oil Filter for Generac Guardian 8-24kW Air Cooled Home Standby Portable Generators 90mm High Capacity
Lushview$16.487 rev
070185ES Oil Filter Fit for Guardian 10-20KW Generator 760cc 990cc Engines Compatible With 070185E4 pack
TidiRob$20.1510 rev
070185ES Oil Filter Compatible with Generac Guardian 8-24kw Series Air-Cooled Home Standby Generators & Portable Outdoor Generators Replace 070185E 70185 070185B(3 Pack)
TRSCJXN$16.4017 rev
070185E Extended Life Oil Filter (Orange 90mm) Replaces 070185ES 70185 070185B Fits Generac Guardian 8kw-24kw Series Air-Cooled Home Standby Generators & Portable Outdoor Generators (Pack of 1)
TONYCO$9.9771 rev
Trending
90-day click momentumLushview 2 Pack 070185ES 070185E Oil Filter for Generac Guardian 8-24kW Air Cooled Home Standby Portable Generators 90mm High Capacity
Lushview$16.484.4★
070185ES Oil Filter Fit for Guardian 10-20KW Generator 760cc 990cc Engines Compatible With 070185E4 pack
TidiRob$20.154.5★
Generac 5W-20 Full Synthetic Oil Change Bundle with Oil Filter Funnel and Absorbent Pad (4 Items)
Generac$49.614.6★
Qagea 070185ES Oil Filters Compatible with Generac Engines 8-24kw Guardian Portable Outdoor Generator 760cc 990cc Replaces 070185E 70185 (2 Pack)
Qagea$17.004.5★
070185ES Oil Filter Compatible with Generac Guardian 8-24kw Series Air-Cooled Home Standby Generators & Portable Outdoor Generators Replace 070185E 70185 070185B(3 Pack)
TRSCJXN$16.404.4★
Demand & seasonality
Weekly Amazon search volume, last 83 weeks — +15.1% search growth over the last 90 days.Peak months: Oct · busiest ÷ quietest = 2.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good filters for a fair price”
“The build quality feels solid”
“Fit perfectly”
“much less expensive”
“As advertised”
“easy to use”
“finish that matches the Oem product at a better price point which makes maintenance easier”
“have not leaked or had any issues since installing”
“Perfect kit for Generac oil change”
“Perfect for my 20 kW generator”
What buyers complain about
“Not the Same Size as OEM Air Filter”
“Incorrect site description”
“Initially the filter did not fill with oil immediately”
“Time to get your hands dirty”
“Top quality wouldnt buy anything else”
“This creates a compatibility issue for me”