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56

funnel with hose

Worth a look

Shows searches that convert (9.2% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 21Growth 51Conversion 84Competition 45Returns 81Price range 22Avg price 37Brand share 74Review moat 77Quality gap 76

Conversion

Great9.2%

search→purchase rate — share of searches ending in a sale

Returns

Great1.7%

return rate — above 6% kills the launch gate

Review moat

Great453.3

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good61%

top-5 brand share — brands hold most of the demand

Growth

Good+21.7%

90-day search growth — must beat 0% to launch

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay$10.41

avg listing price — sweet spot $15–$100

Price range

Bad$5.24–$17.82

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad$83K

$83K/yr · 87K searches

Competition

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 falling

Sellers

37

Top-5 brand share

61%

Open market

33%

  • PIKTIME21%
  • Franks Funnels16%
  • Terbold9%
  • Yuesstloo8%
  • HQRNYP7%
  • HexinYigjly6%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$8K20%$17K30%$25K40%$33K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +21.7% search growth over the last 90 days.
3K2KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr · busiest ÷ quietest = 1.4×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Advertised Vs Actual Product14%

“Works as advertised”

Quality-Overall13%

“Excellent quality”

Efficiency11%

“Works great for special circumstances”

Ease Of Use10%

“Easy to use”

Value For Money10%

“Good Value”

Flexibility6%

“love the flexibility”

Leak-Proof4%

“at least it doesn't leak”

Size-Overall4%

“Perfect size for what I need”

Filtration3%

“Love it, love it has a filter screen built in”

Durability3%

“Durable”

What buyers complain about

Size-Overall20%

“The parts are small”

Quality-Overall18%

“the quality is pretty cheap as well”

Thickness7%

“Its thin plastic”

Strength6%

“Too flimsy”

Durability6%

“Broke”

Leak-Proof5%

“leaks”

Material Quality5%

“Cheap plastic”

Value For Money4%

“This is definitely not worth more than $2 MAX”

Advertised Vs Actual Product3%

“Deceptive image in description”

Thin3%

“thin”

Top return reasons

Size-Overall53%
Advertised Vs Actual Product6%
Quality-Overall6%
Material Quality5%
Strength5%
Leak-Proof5%
Value For Money4%
Defective Material/Parts3%
Flexibility3%
Functionality-Overall3%