fuel pump relay
Worth a lookShows a thin review moat (290 avg reviews), but a small market ($75K/yr) keeps it on the watch list.
Review moat
Great290.1avg incumbent reviews — the moat a new listing must climb
Brand share
Great57%top-5 brand share — no brand owns this niche
Avg price
Great$15.25avg listing price — sweet spot $15–$100
Price range
Great$6.25–$40.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.3%return rate — above 6% kills the launch gate
Growth
Bad-10.0%90-day search growth — must beat 0% to launch
Market size
Bad$75K$75K/yr · 108K searches
Competition
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
25 falling
Sellers
84
Top-5 brand share
57%
Open market
37%
- SWQS21%
- Sylvil12%
- GM GENUINE PARTS11%
- Standard Motor Products7%
- carleef6%
- ZOZOMOTORS6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 31 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SWQS P6STD FOAB-14B192-AA Automotive Relay 12V 5 Pin Fuel Pump Starter Relays for Ford F-150 Explorer Expedition Transit Ensure Stable Operation of Automotive Electrical Systems
SWQS$6.924.3★83 rev
Sylvil 2 PCS Power Relay - 5 Pin Multi Purpose Auto Fuel Pump G8V-RH-1C7T-R-DC12 Automotive High Performance Electrical System Electromechanical Replacement
Sylvil$7.324.3★256 rev
GM Genuine Parts 13500114 Multi-Purpose Relay
GM GENUINE PARTS$9.354.6★901 rev
SWQS 2 PCS P6STD FOAB-14B192-AA Automotive Relays 12V 5 Pin Fuel Pump Starter Relays for Ford F-150 Explorer Expedition Transit Ensure Stable Operation of Automotive Electrical Systems
SWQS$9.954.3★83 rev
ZOZOMOTORS Electric Fuel Pump Relay Kit Fuel Pump Wiring Harness Bypass 40 AMP Waterproof Switch Heavy Duty Long Wires Universal Fit 12V System P/N 30247
ZOZOMOTORS$32.844.5★251 rev
Newest
by launch date
KoiLuvGo P6SDT FOAB-14B192-AA Automotive Relay 12V 5 Pin Fuel Pump Starter Relays for Ford F-150 Explorer Expedition Transit Ensure Stable Operation of Automotive Electrical Systems (1PC)
KoiLuvGo$6.251 rev
Fiknonk 1 PC Automotive Fuel Pump Relay 5-Pin OEM# 61368373700 Replacement Relay with Waterproof Housing Compatible with BMW Car Series E36 E46 E38 E39 E53 Z3 1 PC (Green)
Fiknonk$7.764 rev
KoiLuvGo 61368373700 Relay 5-Pin Automotive Fuel Pump Relay Compatible with BMW Car Series E36 E46 E38 E39 E53 Z3
KoiLuvGo$7.582 rev
2 PCS Car Fuel Pump Relay Five-Pin Multi Purpose Relay/Multi Purpose Automotive Heavy Duty Standard Relay Kit Universal for Most Cars
LTDCVTR$7.1910 rev
SWPHRT Car Fuel Pump Relay 4-Pin Plug-in Vehicle Fuel Pump Relay Assembly Automotive Electrical Systems OEM# 39794-SDA-003 39794-SDA-005 Replacement Compatible with Accord CR-V
SWPHRT$7.154 rev
Trending
90-day click momentumKoiLuvGo P6SDT FOAB-14B192-AA Automotive Relay 12V 5 Pin Fuel Pump Starter Relays for Ford F-150 Explorer Expedition Transit Ensure Stable Operation of Automotive Electrical Systems (1PC)
KoiLuvGo$6.255.0★
SWQS 2 PCS P6STD FOAB-14B192-AA Automotive Relays 12V 5 Pin Fuel Pump Starter Relays for Ford F-150 Explorer Expedition Transit Ensure Stable Operation of Automotive Electrical Systems
SWQS$9.954.3★
Fiknonk 1 PC Automotive Fuel Pump Relay 5-Pin OEM# 61368373700 Replacement Relay with Waterproof Housing Compatible with BMW Car Series E36 E46 E38 E39 E53 Z3 1 PC (Green)
Fiknonk$7.765.0★
irhapsody 5 Pack 40/30 AMP 12V DC Waterproof Relay Kit with Heavy-Duty Pigtail 5-PIN SPDT Automotive Relay
iRhapsody$25.554.7★
KoiLuvGo 61368373700 Relay 5-Pin Automotive Fuel Pump Relay Compatible with BMW Car Series E36 E46 E38 E39 E53 Z3
KoiLuvGo$7.585.0★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Definitely worth the money”
“This relay is of good quality”
“Worked as supposed to”
“Works well”
“fit fine”
“Great kit, comes with everything necessary to complete an install”
“Functionality”
“My Aeromotive 340lph runs perfect”
“they feel much more substantial than the standard non-waterproof versions”
“Solid build and gives you exactly what you'll need”
What buyers complain about
“It doesn't fit my car”
“Not correct for the vehicle year model or use”
“Wrong description”
“Low quality relay”
“They send parts that don't fit your car”
“and still doesn't work all the time”
“other one only lasted 5 days”
“Perfect, I was not sure if my original was getting weak”
“Multi used on 1998 Chevy C2500 Cheyenne 5.7 liter engine replacement”
“Its NOT ridiculously loud”