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59

fuel filter housing

Worth a look

Shows a sweet-spot price point ($45.51 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 17Growth 17Conversion 30Competition 86Returns 73Price range 77Avg price 95Brand share 91Review moat 93Quality gap 82

Avg price

Incredible$45.51

avg listing price — sweet spot $15–$100

Review moat

Great133.39

avg incumbent reviews — the moat a new listing must climb

Brand share

Great44%

top-5 brand share — no brand owns this niche

Competition

Great29%

top-5 click share — an open shelf

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Price range

Great$11.76–$122.17

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.1%

return rate — above 6% kills the launch gate

Conversion

Okay2.4%

search→purchase rate — share of searches ending in a sale

Market size

Bad$67K

$67K/yr · 62K searches

Growth

Bad-16.2%

90-day search growth — must beat 0% to launch

Competition

Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.

Brands

39 rising

Sellers

124

Top-5 brand share

44%

Open market

50%

  • Dorman13%
  • ATRACYPART8%
  • iFJF8%
  • VIKKSAER7%
  • GDUKOP7%
  • CARMOCAR5%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$2K6%$4K9%$6K12%$8K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

All 64 tracked products in this niche — three views at once, no toggling.

Demand

Weekly Amazon search volume, last 44 weeks — -16.2% search growth over the last 90 days.
2K1KSpike '26Sep '25Oct '25Dec '25Feb '26Mar '26May '26

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall24%

“Direct fit”

Quality-Overall15%

“Pretty good quality on the cover”

Advertised Vs Actual Product12%

“As advertised”

Value For Money9%

“Good price”

Leak-Proof8%

“No leaks”

Assembly/Installation5%

“Terrific assembly”

Efficiency4%

“Works well”

Filtration4%

“Quality filter setup for a great price”

Design-Overall2%

“And it looks good”

Material Quality2%

“Like the original plastic one has”

What buyers complain about

Leak-Proof35%

“Leaked immediately”

Filtration19%

“I do not recommend using their filter”

Quality-Overall16%

“Poor Quality Control”

Size-Overall5%

“Tight cap”

Compatibility-Overall3%

“Not compatible”

Assembly/Installation2%

“Who ever assembled smashed the fuel filter into the fuel heater in the fuel bowl”

Value For Money1%

“Not worth it”

Metal Quality1%

“Metal shavings”

Durability1%

“it breaks down over time”

Pressure1%

“I could not get pressure”

Top return reasons

Size-Overall33%
Filtration16%
Leak-Proof14%
Compatibility-Overall9%
Defective Material/Parts5%
Advertised Vs Actual Product5%
Functionality-Overall4%
Value For Money2%
Quality-Overall2%
Assembly/Installation2%