fuel filter 6.7 powerstroke
Skip itSoft demand (-1.6% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 6% kills the launch gate
Avg price
Great$65.46avg listing price — sweet spot $15–$100
Review moat
Good956.3avg incumbent reviews — the moat a new listing must climb
Market size
Okay$263K$263K/yr · 104K searches
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Price range
Okay$20.33–$296.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-1.6%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
17 rising
Sellers
73
Top-5 brand share
81%
Open market
17%
- Motorcraft40%
- Doc's Auto Parts29%
- TEMSONE5%
- ATRACYPART4%
- Yinlowa3%
- wzyufon2%
- Open — no brand owns it (11 brands, 17%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 30 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Docs Diesel Fuel Filter DFD4625 | Compatible with Ford 6.7L Powerstroke F250 F350 F450 2017+ | Replaces FD4625
Doc's Auto Parts$52.934.5★602 rev
Motorcraft Fuel Filter - FD4647
Motorcraft$69.184.7★207 rev
Docs Diesel Fuel Filter DFD4615 | Compatible with Ford 6.7L Powerstroke F250 F350 F450 F550 2011-2016 | Replaces FD4615
Doc's Auto Parts$46.754.5★315 rev
Motorcraft FD4625 FD-4625 Element
Motorcraft$79.234.8★2,652 rev
Motorcraft - Fuel Filter
Motorcraft$76.574.7★232 rev
Newest
by launch date
FD4647 Fuel Filter Fit for 2017-2023 Ford F-250 F-350 F-450 F-550 F-600 6.7L Powerstroke V8 Replace FD-4647
AULDAY$32.942 rev
FD4647 Fuel Filter Compatible with F250 F350 F450 F550 F600 F650 F750 Super Duty Powerstroke 6.7L 2017-2025 Replace FD-4647
wzyufon$32.323 rev
Fuel Filter Element 6.7 Diesel Compatible with 2017-2024 Ford F250 F350 F450 F550 Super Duty 6.7L Powerstroke Fuel Filter Water Separator Kit Replace# FD-4624 FD-4625 HC3Z-9N184-B HC3Z-9N184-C
YEHERIT$27.2845 rev
Fleece Performance FPE-FMC-UHFA-1123 FPE Fuel Filter Kits
Fleece Performance Engineering$200.2811 rev
121003 Fuel Filter Conversion Kit Fit for Ford 2011-2024 F250 F350 F450 F550 with 6.7L Powerstroke
usvehj$73.3554 rev
Trending
90-day click momentumFleece Performance FPE-FMC-UHFA-1123 FPE Fuel Filter Kits
Fleece Performance Engineering$200.285.0★
Diesel Fuel Filter Compatible with 2017-2025 Ford F-250 F-350 F-450 F-550 Super Duty V8 Engine 6.7L Powerstroke Replace# FD4624 FD4625 HC3Z-9N184-B HC3Z-9N184-C
TEMSONE$29.194.6★
iFJF FD4625 Fuel Filter Replacement for Ford Super Duty 6.7L 2017-2025
iFJF$33.284.6★
Fuel Filter Element FD-4624 FD-4625 Compatible with 2017 2018 2019 2020 2021 2022 2023 2024 2025 Ford F250 Super Dury F350 F450 F550 6.7 Powerstroke
RARAYC$37.164.7★
Motorcraft FD-4615 Fuel Filter - Pack of 5
Motorcraft$296.864.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.6% search growth over the last 90 days.Peak months: Mar · busiest ÷ quietest = 1.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fit well”
“Good stuff, way cheaper than OEM one and same quality”
“Good price”
“high quality filters”
“Works as advertised”
“Easy install”
“Great Diesel Fuel Filters”
“They fit and don't leak”
“Works great”
“Nice complete kit”
What buyers complain about
“Filter defective”
“Extremely poor quality”
“Leaks”
“Didn't fit to big”
“Cheap”
“Cracked and squirting fuel all over the motor”
“Would not allow sufficient fuel wich cause low fuel rail pressure”
“False advertising”
“Very poor design its made extremely cheep you better off going oem I wont ever purchase these or any of docs diesel items every again just off this poor design I just went”
“It does not fit 2020 Fusion - the 2.0 doesnt have an inline filter”