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61

fuel caddy

Launch it

A $1.2M/yr market growing +20.4% this quarter with returns at 1.1% — clears our launch bar.

Market size 81Growth 50Conversion 13Competition 75Returns 92Price range 2Avg price 47Brand share 42Review moat 73Quality gap 89

Returns

Great1.1%

return rate — above 6% kills the launch gate

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Market size

Great$1.2M

$1.2M/yr · 616K searches

Competition

Great40%

top-5 click share — an open shelf

Review moat

Good578.62

avg incumbent reviews — the moat a new listing must climb

Growth

Good+20.4%

90-day search growth — must beat 0% to launch

Avg price

Okay$192.08

avg listing price — sweet spot $15–$100

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Price range

Bad$88.96–$534.33

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.

Brands

13 falling

Sellers

46

Top-5 brand share

80%

Open market

16%

  • Scepter27%
  • VEVOR21%
  • Garvee20%
  • PAMBEE7%
  • FMCNMech5%
  • TUFFIOM4%
  • Open — no brand owns it (7 brands, 16%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$61K10%$122K15%$183K20%$244K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 34 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +20.4% search growth over the last 90 days.
30K20KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Oct · busiest ÷ quietest = 2.1×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“Hose seemed decent quality as did the nozzle”

Fuel Efficiency13%

“Great gas tank”

Assembly/Installation7%

“Assembly simple”

Advertised Vs Actual Product7%

“As advertised”

Ease Of Use6%

“easy to use”

Efficiency5%

“Pump works well enough”

Value For Money4%

“Best bang for your buck”

Storage Capacity4%

“Its an okay storage solution”

Portability3%

“Portable and usable”

Leak-Proof3%

“did NOT leak on way home after 2nd fill-up”

What buyers complain about

Leak-Proof23%

“Gas leaks”

Quality-Overall10%

“Quality control not very good”

Value For Money5%

“Not worth the price”

Durability5%

“Broke first use”

Functionality-Overall4%

“Doesn't ever work right”

Fuel Efficiency3%

“You cant get fuel in or out”

Size-Overall3%

“the threads would not fit the 3/4 hose adaptor”

Instructions/User Manual/Troubleshooting3%

“Instructions arent great”

Wheel Quality3%

“The wheels are small”

Advertised Vs Actual Product2%

“It is not what I thought it was”

Top return reasons

Size-Overall26%
Leak-Proof19%
Defective Material/Parts7%
Advertised Vs Actual Product6%
Functionality-Overall6%
Compatibility-Overall5%
Weight Heavy5%
Ease Of Use3%
Fuel Efficiency2%
Mechanism Issues1%