fram ph8a oil filter
Worth a lookShows low returns (0.8%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 6% kills the launch gate
Growth
Incredible+111.7%90-day search growth — must beat 0% to launch
Avg price
Great$18.55avg listing price — sweet spot $15–$100
Price range
Great$3.93–$57.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Review moat
Good1,478.92avg incumbent reviews — the moat a new listing must climb
Market size
Okay$134K$134K/yr · 111K searches
Competition
Bad82%top-5 click share — a locked-up shelf
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Brand share
Bad98%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 rising
Sellers
78
Top-5 brand share
98%
Open market
0%
- Wix70%
- Motorcraft19%
- Ford5%
- Purolator3%
- Generic2%
- ECOGARD2%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
WIX Racing Filters Spin-On Lube Filter
Wix$6.444.7★1,273 rev
Wix Oil Filter - 51515
Wix$6.554.8★479 rev
WIX 51515XP WIX XP Oil Filter Replacement Built for Synthetic Oil - Compatible With Chrysler (57-70) Ford (57-00) Mazda Trucks (94-00) Toyota Landcruiser (71-96)
Wix$13.714.8★777 rev
Motorcraft Engine Oil Filter- FL-1-A (OE Replacement Part for Select Models and Years of Ford Lincoln and Mercury Vehicles)
Motorcraft$11.494.8★2,371 rev
Ford Racing (CM-6731-FL1A) Oil Filter
Ford$23.214.6★175 rev
Newest
by launch date
51515 Spin-On Lube Filter (6 Pack)
Generic$57.603 rev
Motorcraft FL-1-A Oil Filter(4 Pack)
Motorcraft$52.1313 rev
Wix Oil Filter - 51515
Wix$6.55479 rev
WIX 51515XP WIX XP Oil Filter Replacement Built for Synthetic Oil - Compatible With Chrysler (57-70) Ford (57-00) Mazda Trucks (94-00) Toyota Landcruiser (71-96)
Wix$13.71777 rev
Ford Racing (CM-6731-FL1A) Oil Filter
Ford$23.21175 rev
Trending
90-day click momentum
Purolator PL30001 PurolatorONE Advanced Engine Protection Spin On Oil Filter Compatible With Ford F-150 Ranger Explorer Mustang F-250 Bronco E-150/E-250/E-350 Econoline and Toyota Land Cruiser
Purolator$8.284.6★
ECOGARD X1A Premium Spin-On Engine Oil Filter for Conventional Oil Fits Alfa Romeo Montreal 2.6L 1975 | American Motors Rebel 4.1L 1959 | Aston Martin Lagonda 5.3L 1977-1983
ECOGARD$3.934.6★
51515 Spin-On Lube Filter (6 Pack)
Generic$57.605.0★
Motorcraft FL-1-A Oil Filter(4 Pack)
Motorcraft$52.134.9★
Motorcraft Engine Oil Filter - FL-500-S (OE Replacement for Select Models and Years of Ford Lincoln & Mercury Vehicles)
Motorcraft$8.634.8★
Demand
Weekly Amazon search volume, last 10 weeks — +111.7% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent quality filters”
“Great quality”
“Fits great”
“Worth the money”
“Works as it should”
“Seemed to install correctly”
“Motorcraft parts are great”
“Solid construction, great sealing, and you know its doing its job right”
“Higher flow rate oil filter works well with high volume oil pump”
“Thanks amazon for carrying this”
What buyers complain about
“All three filters were no good”
“The filter is munch bigger than the ones you get from walmart”
“Did not fit my 2015 honda crv”
“All three filters were no good”
“But a fraction of dealer cost”
“which causes leakage through the filtration path”
“oil still looks dirty after 15000 miles”
“It certainly does not represent the oil filter pictured in the ad you have”
“I have received a used oil filter two times”
“the outer box was paper thin”