fram ph8170
Worth a lookShows low returns (0.6%), but strong incumbent ratings (4.8★) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 6% kills the launch gate
Avg price
Incredible$25.85avg listing price — sweet spot $15–$100
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Growth
Great+61.3%90-day search growth — must beat 0% to launch
Price range
Good$9.43–$146.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,098.85avg incumbent reviews — the moat a new listing must climb
Market size
Okay$140K$140K/yr · 56K searches
Competition
Bad73%top-5 click share — a locked-up shelf
Brand share
Bad92%top-5 brand share — brand-locked demand
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Competition
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 rising
Sellers
110
Top-5 brand share
92%
Open market
2%
- Wix54%
- Briggs & Stratton13%
- ECOGARD11%
- Fram9%
- Reliable Aftermarket Parts Our Name Says It All6%
- Kawasaki5%
- Open — no brand owns it (1 brand, 2%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
WIX Filters - 57035 Heavy Duty Spin-On Lube Filter Pack of 1
Wix$15.364.7★1,151 rev
ECOGARD SE-1 Small Engine Oil Filter for Mowers Tractors Lawn Equipment Other Small Gas Engines Replaces BRIGGS-STRATTON 492932 695396 792326 795137 FRAM PH8170 TECUMSEH 36563 WIX 57035
ECOGARD$9.864.7★466 rev
Wix Oil Filter
Wix$11.115.0★4 rev
FRAM Extra Guard PH8170 10K Mile Change Automotive Replacement Interval Spin-On Engine Oil Filter for Select Vehicle Model Years Vehicle Engine Protection Oil Filter for Everyday Drivers
Fram$13.504.8★1,397 rev
Briggs & Stratton 492932S Oil Filter
Briggs & Stratton$9.434.8★15,527 rev
Newest
by launch date
Pack of 2 Oil Filter 51056 Compatible with WIX Replace 57035 51335 51056MP 842502 Z149091503004 20M01R2251 600-211-6130 4664600
FWZMDP$11.901 rev
Wix Oil Filter
Wix$11.114 rev
Kawasaki 6 Pack Genuine 49065-0721 Oil Filter OEM Replaces 49065-7007
Kawasaki$43.51882 rev
57035 New Oil Filter Fits Caterpillar T25D T30D T35C T35D T40C T40E T45B T45C +
Reliable Aftermarket Parts Our Name Says It All$11.406 rev
Briggs & Stratton Genuine OEM 492932 492932S Oil Filter (3 Pack)
Briggs & Stratton$21.981,267 rev
Trending
90-day click momentumWix Oil Filter
Wix$11.115.0★
Briggs & Stratton Genuine OEM 492932 492932S Oil Filter (3 Pack)
Briggs & Stratton$21.984.9★
57035 New Oil Filter Fits Caterpillar T25D T30D T35C T35D T40C T40E T45B T45C +
Reliable Aftermarket Parts Our Name Says It All$11.404.6★
Kawasaki 6 Pack Genuine 49065-0721 Oil Filter OEM Replaces 49065-7007
Kawasaki$43.514.8★
Pack of 2 Oil Filter 51056 Compatible with WIX Replace 57035 51335 51056MP 842502 Z149091503004 20M01R2251 600-211-6130 4664600
FWZMDP$11.905.0★
Demand
Weekly Amazon search volume, last 10 weeks — +61.3% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great filter”
“Fit great”
“As advertised”
“Excellent product”
“Worth the $”
“Easy to install”
“correct part”
“They fit most 14hp to 18hp engines”
“Im happy I included it in my routine maintenance”
“Works fine”
What buyers complain about
“Picture does not match the product delivered”
“tossed the filter in the trash”
“Shorter”
“This filter leaked”
“These may a little more costly than copies”
“This did not fit my 98 dodge Dakota 318”
“would not screw on”
“feels a little cheap in the hand”
“I was a bit worried about getting a good grip to install it”
“I do wish the outer casing felt a bit thicker though”