fram ph3614
Skip itA small market ($55K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 6% kills the launch gate
Growth
Great+87.4%90-day search growth — must beat 0% to launch
Price range
Good$3.21–$31.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,086.93avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Avg price
Okay$9.63avg listing price — sweet spot $15–$100
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$55K$55K/yr · 212K searches
Competition
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
8 rising
Sellers
47
Top-5 brand share
90%
Open market
7%
- Motorcraft42%
- Fram15%
- Purolator14%
- R.A.13%
- A-Premium6%
- Bosch3%
- Open — no brand owns it (2 brands, 7%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Motorcraft - Oil Filter (FL910S)
Motorcraft$8.474.8★7,210 rev
R.A. AutoParts RA-3614 Premium Engine Oil Filter | Up to 15 000 Miles Protection | High-Efficiency OEM Replacement
R.A.$8.974.7★16 rev
Fram PH2 Extra Guard Passenger Car Spin-On Oil Filter (Pack of 2)
Fram$10.424.5★142 rev
A-Premium 10K Miles Protection Spin On Oil Filter Compatible with Ford & Chevy & for Toyota & Nissan & Volkswagen & Jeep & Subaru & Dodge & Lexus & Mazda & Chrysler & Audi Replace# 04E115561B PH3614
A-Premium$9.724.7★174 rev
Purolator L10241 Premium Engine Protection Spin On Oil Filter Compatible With Ford Escape Fusion Focus Edge Explorer Ranger Fiesta Toyota Tacoma 4Runner Tundra and Sienna
Purolator$6.374.6★746 rev
Newest
by launch dateR.A. AutoParts RA-3614 Premium Engine Oil Filter | Up to 15 000 Miles Protection | High-Efficiency OEM Replacement
R.A.$8.9716 rev
A-Premium 10K Miles Protection Spin On Oil Filter Compatible with Ford & Chevy & for Toyota & Nissan & Volkswagen & Jeep & Subaru & Dodge & Lexus & Mazda & Chrysler & Audi Replace# 04E115561B PH3614
A-Premium$9.72174 rev
K&N Select Oil Filter: Designed to Protect your Engine: Fits Select FORD/LINCOLN/TOYOTA/VOLKSWAGEN Vehicle Models (See Product Description for Full List of Compatible Vehicles) SO-1002
K&N$10.56364 rev
PurolatorTECH Spin On Oil Filter 12-Pack
Purolator$31.5027 rev
Purolator TL10241 PurolatorTECH Spin On Oil Filter Compatible With Ford Escape Fusion Focus Edge Explorer Ranger Fiesta Toyota Tacoma 4Runner Tundra and Sienna
Purolator$3.21141 rev
Trending
90-day click momentum
ACDelco GM Original Equipment PF46E Engine Oil Filter
ACDelco$4.464.6★
R.A. AutoParts RA-3614 Premium Engine Oil Filter | Up to 15 000 Miles Protection | High-Efficiency OEM Replacement
R.A.$8.974.7★
Fram PH2 Extra Guard Passenger Car Spin-On Oil Filter (Pack of 2)
Fram$10.424.5★
K&N Select Oil Filter: Designed to Protect your Engine: Fits Select FORD/LINCOLN/TOYOTA/VOLKSWAGEN Vehicle Models (See Product Description for Full List of Compatible Vehicles) SO-1002
K&N$10.564.6★
Purolator - PL10241 ONE Advanced Engine Protection Spin On Oil Filter
Purolator$8.294.8★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality filters”
“much cheaper”
“Fits perfectly as described excellent seller”
“Good quality”
“As advertised”
“It works fine”
“O E M product American made”
“Good value, as I no longer have to worry about cleaning oil drips”
“Easy install”
“ease of use”
What buyers complain about
“does not fit my 5.3 chevy truck”
“will NOT filter as effectively”
“Did not fit advertised vehicle”
“It didnt look like a good quality product- cheap stamping”
“Did not fit advertised vehicle”
“It looks like a used filter that Bosch is passing off as new”
“ot was impossible”
“They changed design not great”
“Little more expensive than brand F”
“Wrong part”