fram 7317 oil filter
Skip itA small market ($71K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 6% kills the launch gate
Avg price
Great$16.08avg listing price — sweet spot $15–$100
Price range
Good$4.29–$44.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+48.5%90-day search growth — must beat 0% to launch
Brand share
Good73%top-5 brand share — brands hold most of the demand
Review moat
Okay2,107avg incumbent reviews — the moat a new listing must climb
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$71K$71K/yr · 241K searches
Competition
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
13 rising
Sellers
65
Top-5 brand share
73%
Open market
21%
- Fram30%
- R.A.15%
- A-Premium12%
- Bosch8%
- RENKEN7%
- podafu6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
FRAM EG+ PH7317P 10K Mile Change Automotive Replacement Interval Spin-On Engine Oil Filter for Select Vehicle Model Years Vehicle Engine Protection Oil Filter for Everyday Drivers
Fram$4.294.8★12,624 rev
RA-7317 Engine Oil Filter 15K Mile Change Automotive Replacement Interval Spin-On for Select Models Acura ILX Integra MDX TLX Honda Accord Civic Odyssey Mitsubishi Eclipse Lancer Mirage Outlander
R.A.$8.674.7★60 rev
A-Premium 10K Miles Spin On Engine Oil Filter Compatible with Honda CR-V Civic Accord Odyssey & Nissan Altima Pathfinder & Hyundai Accent & Subaru Forester & Chrysler Replace# 68237532AA PH7317
A-Premium$10.164.7★329 rev
BOSCH 3323 Premium Oil Filter With FILTECH Filtration Technology - Compatible With Select Acura MDX RDX RSX TL; Chrysler; Dodge; Ford; Honda Accord Civic CR-V Pilot; Infiniti; Nissan + More
Bosch$7.634.7★5,793 rev
RENKEN RK4610 Premium Spin On Oil Filter Compatible with PH7317 L14610 51356 Pack of 12
RENKEN$36.544.6★248 rev
Newest
by launch date
TOP LUBE T4610 Oil Filter 12 Pack Compatible with: Honda OEM 15400-PLM-A02 FRAM PH7317 CHAMP PH2867 Honda Acura Subaru Mitsubishi and more. Quality Certified IATF 16949:2016
Top Lube$29.618 rev
RA-7317 Engine Oil Filter 15K Mile Change Automotive Replacement Interval Spin-On for Select Models Acura ILX Integra MDX TLX Honda Accord Civic Odyssey Mitsubishi Eclipse Lancer Mirage Outlander
R.A.$8.6760 rev
PODAFU 15400-PLM-A02 Oil Filter for Honda Acura TLX RDX Civic Pilot Replaces 15400PLMA02 15400-RTA-003 15400-RTA-002(12PCS)
podafu$30.4868 rev
A-Premium 10K Miles Spin On Engine Oil Filter Compatible with Honda CR-V Civic Accord Odyssey & Nissan Altima Pathfinder & Hyundai Accent & Subaru Forester & Chrysler Replace# 68237532AA PH7317
A-Premium$10.16329 rev
K&N Select Oil Filter: Designed to Protect your Engine: Fits Select 1991-2027 ACURA/HONDA/MITSUBISHI/NISSAN Vehicle Models (See Product Description for Full List of Compatible Vehicles) SO-1010
K&N$10.77911 rev
Trending
90-day click momentum
ACDelco GM Original Equipment PF46E Engine Oil Filter
ACDelco$4.464.6★
Purolator L14610 Premium Engine Protection Spin On Oil Filter Compatible With Honda CR-V Accord Civic Pilot Odyssey HR-V Fit Nissan Frontier TITAN Xterra Acura MDX and RDX
Purolator$7.934.6★
PODAFU 15400-PLM-A02 Oil Filter for Honda Acura TLX RDX Civic Pilot Replaces 15400PLMA02 15400-RTA-003 15400-RTA-002(12PCS)
podafu$30.484.7★
TOP LUBE T4610 Oil Filter 12 Pack Compatible with: Honda OEM 15400-PLM-A02 FRAM PH7317 CHAMP PH2867 Honda Acura Subaru Mitsubishi and more. Quality Certified IATF 16949:2016
Top Lube$29.614.1★
Honda 15400-PLM-A02 Oil Filter Case of 5
Honda$44.584.8★
Demand
Weekly Amazon search volume, last 14 weeks — +48.5% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Decent filter”
“Fit fine”
“Great value”
“Build quality feels solid”
“Great buy as advertised”
“Easy install”
“My car's performance is way better”
“A critical part of basic automotive maintenance”
“Bosch is know for it German quality parts”
“does not leak”
What buyers complain about
“wrong filter”
“Small filter”
“Poor quality control”
“rather the incorrect compatibility information listed on Amazon”
“the price doubled”
“Inaccurate description”
“Needs an end grip”
“Fortunately, I checked everything before starting the engine, because this could have caused a major oil leak and serious engine damage”
“this filter is USED”
“it was in fact the Variable Timing Control mechanism that was causing a ratcheting noise at start”