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ford touch up paint

Skip it41/100

a small market ($66K/yr) — ford touch up paint doesn't clear our bar today.

Market/yr

$66K

Growth (1y)

+98.8%

Products

10

Brands

9

was 12 a year ago

Sellers

50

Price range

$9.85–$22.31

Returns

0.6%

Rating

4.1★

41/100

Skip it

Scored 41/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
3
×0.30
Growth
65
×0.30
Competition
15
×0.20
Quality gap
76
×0.10
Returns
95
×0.10

Demand

Weekly Amazon search volume, last 100 weeks — +98.8% year over year.
2K830.5Spike '25Spike '26Jul '24Dec '24Mar '25Jul '25Nov '25Feb '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Jul · busiest ÷ quietest = 2.0×

Competition

44%Artbreath
  • Artbreath44%
  • Dupli-Color24%
  • Konexial7%
  • COSLAKE6%
  • SYOAUTO6%
  • SNSIR5%
  • Other (3 brands)10%

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack. 9 brands and 50 sellers compete here.

Brands

9 falling

was 12 a year ago

Sellers

50

Top 5 brand share

85%

#ProductBrandPriceRatingReviewsClick shareTrend

Product shelf

All 10 tracked products in this niche.

Oxford White(YZ/Z1/M6887) Touch Up Paint for Ford -Exact MatchChips and Nicks Car Paint Scratch Repair Kit Automotive Paint Pen for F-150/Mustang/Transit/Explorer/Ranger/Escape/Edge

Oxford White(YZ/Z1/M6887) Touch Up Paint for Ford -Exact MatchChips and Nicks Car Paint Scratch Repair Kit Automotive Paint Pen for F-150/Mustang/Transit/Explorer/Ranger/Escape/Edge

Artbreath

$16.974.3★279 reviews

Dupli-Color AFM0229 Oxford White Ford Exact-Match Scratch Fix All-in-1 Touch-Up Paint - 0.5 oz (0.25 oz. paint color and 0.25 oz. of clear)

Dupli-Color AFM0229 Oxford White Ford Exact-Match Scratch Fix All-in-1 Touch-Up Paint - 0.5 oz (0.25 oz. paint color and 0.25 oz. of clear)

Dupli-Color

$17.804.2★23,465 reviews

Dupli-Color EBFM02297 Perfect Match Automotive Spray Paint Ford Oxford White 9L/A9/YO/YZ 8 oz. Aerosol Can

Dupli-Color EBFM02297 Perfect Match Automotive Spray Paint Ford Oxford White 9L/A9/YO/YZ 8 oz. Aerosol Can

Dupli-Color

$16.434.2★41,399 reviews

Oxford White(YZ/Z1/M6887) Touch up Paint Compatible with Ford Premium Car Scratch Remover for Deep Scratches Car Paint Pen Scratch Repair Two-In-One Touch Up Paint

Oxford White(YZ/Z1/M6887) Touch up Paint Compatible with Ford Premium Car Scratch Remover for Deep Scratches Car Paint Pen Scratch Repair Two-In-One Touch Up Paint

Konexial

$13.153.0★4 reviews

COSLAKE Car Touch Up Paint(Oxford White(Z1)) for Ford Car Paint Scratch Repair Kit Quick & Easy Solution to Repair 2 in 1 Scratch Remover Pen with 2PCS Disposable Micro Applicators

COSLAKE Car Touch Up Paint(Oxford White(Z1)) for Ford Car Paint Scratch Repair Kit Quick & Easy Solution to Repair 2 in 1 Scratch Remover Pen with 2PCS Disposable Micro Applicators

COSLAKE

$13.694.3★596 reviews

SYOAUTO Oxford White YZ/Z1/M6887 Touch Up Paint Fit for Ford Auto Touch up Paint Scratch Repair Automotive Paint Scratch Remover 2 in 1 Oxford White YZ/Z1/M6887

SYOAUTO Oxford White YZ/Z1/M6887 Touch Up Paint Fit for Ford Auto Touch up Paint Scratch Repair Automotive Paint Scratch Remover 2 in 1 Oxford White YZ/Z1/M6887

SYOAUTO

$12.874.2★1,260 reviews

YZ/Z1/M6887 Oxford White Touch Up Paint for Ford Car Paint Pen Scratch Repair Two-In-One Touch Up Paint Premium Car Scratch Remover for Deep Scratches

YZ/Z1/M6887 Oxford White Touch Up Paint for Ford Car Paint Pen Scratch Repair Two-In-One Touch Up Paint Premium Car Scratch Remover for Deep Scratches

SNSIR

$13.934.2★273 reviews

ViennJeea Car Touch Up Paint for Ford (Oxford White(Z1)) 3rd generation Car Paint Scratch Repair Kit Pen tip and brush 2-in-1 Scratch Repair With 2 Disposable Micro Applicators and 4 Repair Papers

ViennJeea Car Touch Up Paint for Ford (Oxford White(Z1)) 3rd generation Car Paint Scratch Repair Kit Pen tip and brush 2-in-1 Scratch Repair With 2 Disposable Micro Applicators and 4 Repair Papers

ViennJeea

$10.124.0★52 reviews

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Color33%

“Color is spot on”

Paint Quality28%

“Good paint match”

Ease Of Use7%

“easy to use”

Quality-Overall6%

“Matches good”

Efficiency4%

“works great”

Advertised Vs Actual Product4%

“Product as described”

Compatibility-Overall4%

“Worked on my F150 like a charm”

Value For Money4%

“Much less expensive than auto parts store”

Size-Overall2%

“Exact Match, 2003 Ranger”

Scratch Resistance2%

“The use of the touch up pen for scratches is a work in progress”

What buyers complain about

Color39%

“Color didn't match”

Paint Quality18%

“don't buy this paint it sucks”

Spray/Flow9%

“Sprayed thinner out”

Advertised Vs Actual Product9%

“Wasnt the exact match”

Adhesion/Stickiness5%

“very sticky and hard to work with”

Ease Of Use5%

“hard to work with”

Size-Overall5%

“it doesnt match my truck”

Jamming/Clogging3%

“The nozzle top also gets stuck sometimes”

Top return reasons

  • Color38%
  • Paint Quality35%
  • Advertised Vs Actual Product4%
  • Value For Money4%
  • Size-Overall3%
  • Display Colors3%
  • Quality-Overall2%
  • Functionality-Overall2%
  • Defective Material/Parts1%
  • Scratch Resistance1%

Data scraped July 9, 2026 · Marketplace baseline: 4.4★ avg rating · $22.66 median price · 2.2% median returns across 14,418 tracked niches.