Skip to content
FlapenGet started

floor mats

Launch it78/100

floor mats clears our launch bar: a $12.3M/yr market growing +176.7% with returns at 3.0%.

Market/yr

$12.3M

Growth (1y)

+176.7%

Products

90

Brands

57

was 51 a year ago

Sellers

91

Price range

$7.58–$237.12

Returns

3.0%

Rating

4.5★

78/100

Launch it

Scored 78/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
87
×0.30
Growth
74
×0.30
Competition
92
×0.20
Quality gap
40
×0.10
Returns
76
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +176.7% year over year.
798K399KPrime Day '24Holiday '24Prime Day '25Spike '25Holiday '25Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

No pronounced peak months · busiest ÷ quietest = 1.8×

Competition

10%OLANLY
  • OLANLY10%
  • CAR PASS7%
  • Motor Trend7%
  • Haulcove7%
  • GORILLA GRIP6%
  • LEKEEPGO6%
  • Other (51 brands)57%

Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen. 57 brands and 91 sellers compete here.

Brands

57 rising

was 51 a year ago

Sellers

91

Top 5 brand share

37%

#ProductBrandPriceRatingReviewsClick shareTrend
1
Haulcove 18pcs Puzzle Exercise Mat 12.6x12.6x0.4 18sqft EVA Interlocking Foam Floor Tiles Protective Water-Resistant Flooring for Home Gym & Workout Equipment BlackHaulcove 18pcs Puzzle Exercise Mat 12.6x12.6x0.4 18sqft EVA Interlocking Foam Floor Tiles Protective Water-Resistant Flooring for Home Gym & Workout Equipment Black
Haulcove$22.324.3★7667%rising
2
Motor Trend FlexTough Floor Mats for Cars Black Deep Dish All-Weather Car Mats Waterproof Trim-to Fit Automotive Floor Mats for Cars Trucks SUV Universal Floor Liner Car AccessoriesMotor Trend FlexTough Floor Mats for Cars Black Deep Dish All-Weather Car Mats Waterproof Trim-to Fit Automotive Floor Mats for Cars Trucks SUV Universal Floor Liner Car Accessories
Motor Trend$33.754.3★125,5284%falling
3
HIYARD Sturdy Front Door Mat Absorbent Muddy Dirt Resist Welcome Door Mats Outdoor Indoor Stain and Fade Resistant Non-Slip Backing Entry Mat Low Profile Doormat for Entryway 2917 BeigeHIYARD Sturdy Front Door Mat Absorbent Muddy Dirt Resist Welcome Door Mats Outdoor Indoor Stain and Fade Resistant Non-Slip Backing Entry Mat Low Profile Doormat for Entryway 2917 Beige
HIYARD$13.024.7★3,4004%falling
4
GORILLA GRIP 100% Waterproof All-Season WeatherMAX Doormat US Designed Natural Rubber Stain Fade Resistant Low Profile Indoor Outdoor Door Mats Easy Clean 29x17 Gray DiamondGORILLA GRIP 100% Waterproof All-Season WeatherMAX Doormat US Designed Natural Rubber Stain Fade Resistant Low Profile Indoor Outdoor Door Mats Easy Clean 29x17 Gray Diamond
GORILLA GRIP$16.784.4★39,3154%falling
5
OLANLY Front Door Mat Indoor Outdoor Entrance Waterproof All-Season All-Weather Doormat Sturdy Natural Rubber Fade Resistant Low Profile Easy Clean Patio Porch Entryway Mat 29.5x17 BlackOLANLY Front Door Mat Indoor Outdoor Entrance Waterproof All-Season All-Weather Doormat Sturdy Natural Rubber Fade Resistant Low Profile Easy Clean Patio Porch Entryway Mat 29.5x17 Black
OLANLY$9.604.3★12,6174%falling
6
LEKEEPGO Door Mat 17x29 Non Slip Door Mat Indoor Entrance Rubber Backing Indoor Door mats Washable Absorbent Low-Profile Doormat Front Entryway Entry Resist Dirt Inside Door Mats KhakiLEKEEPGO Door Mat 17x29 Non Slip Door Mat Indoor Entrance Rubber Backing Indoor Door mats Washable Absorbent Low-Profile Doormat Front Entryway Entry Resist Dirt Inside Door Mats Khaki
LEKEEPGO$17.544.6★2,4504%flat
7
BEQHAUSE Dirt Trapper Door Mat 20 x 32 Non-Slip Washable Doormats Entrance Mat Dirt Resistant and Absorbent Welcome Mat Low Profile Floor Mats for Front Back Door and Entryway BeigeBEQHAUSE Dirt Trapper Door Mat 20 x 32 Non-Slip Washable Doormats Entrance Mat Dirt Resistant and Absorbent Welcome Mat Low Profile Floor Mats for Front Back Door and Entryway Beige
BEQHAUSE$17.154.6★2,8823%rising
8
Mibao Front Door Mat Outdoor Entrance 29.5 x 17 Heavy Duty Welcome Mat for Outdoor and Indoor Waterproof Dirt Trapper Doormat Super Absorbent Indoor Entryway Rug for Patio & Porch - GrayMibao Front Door Mat Outdoor Entrance 29.5 x 17 Heavy Duty Welcome Mat for Outdoor and Indoor Waterproof Dirt Trapper Doormat Super Absorbent Indoor Entryway Rug for Patio & Porch - Gray
Mibao$8.934.6★6,5873%falling
9
CAR PASS Waterproof Universal Fit Car Floor Mats Faux Leather Car Carpet Mats Black Car Mats with Anti-Slip Nibbs Backing & Driver Heel Pad Fit for SUV Vans sedans Trucks Set of 4pcs(All Black)CAR PASS Waterproof Universal Fit Car Floor Mats Faux Leather Car Carpet Mats Black Car Mats with Anti-Slip Nibbs Backing & Driver Heel Pad Fit for SUV Vans sedans Trucks Set of 4pcs(All Black)
CAR PASS$19.514.4★5,5073%falling
10
Washable 2x3 Entryway Area Rug - Neutral Kitchen Rug Runner Vintage Soft Floor Mat Non Slip Indoor Farmhouse Carpet for Bathroom Living Room Bedroom (2 X 3 Beige)Washable 2x3 Entryway Area Rug - Neutral Kitchen Rug Runner Vintage Soft Floor Mat Non Slip Indoor Farmhouse Carpet for Bathroom Living Room Bedroom (2 X 3 Beige)
HY HAO YUN LAI$12.474.6★8,4343%rising
11
Othilic Front Door Mat Outside Entrance - 2x3 Floral Non-Slip Washable Doormat Indoor Outdoor Mat Tan Neutral Farmhouse Scalloped Entry Rug Small Throw Rugs for Entryway Kitchen Front Porch DecorOthilic Front Door Mat Outside Entrance - 2x3 Floral Non-Slip Washable Doormat Indoor Outdoor Mat Tan Neutral Farmhouse Scalloped Entry Rug Small Throw Rugs for Entryway Kitchen Front Porch Decor
Othilic$24.354.4★5332%rising
12
BDK Floor Mats 4-Piece All-Weather Car Mat with Universal Fit Design Durable Rubber Car Floor Mats with Capture Ridges Waterproof for Cars Trucks SUV (Black)BDK Floor Mats 4-Piece All-Weather Car Mat with Universal Fit Design Durable Rubber Car Floor Mats with Capture Ridges Waterproof for Cars Trucks SUV (Black)
BDK$21.424.4★14,1292%flat
13
OLANLY Dog Door Mat for Muddy Paws 30x20 Absorbs Moisture and Dirt Absorbent Non-Slip Washable Doormat Quick Dry Chenille Mud Mat for Dogs Entry Indoor Entryway Carpet for Inside Floor GreyOLANLY Dog Door Mat for Muddy Paws 30x20 Absorbs Moisture and Dirt Absorbent Non-Slip Washable Doormat Quick Dry Chenille Mud Mat for Dogs Entry Indoor Entryway Carpet for Inside Floor Grey
OLANLY$9.714.6★24,8422%falling
14
ubdyo Extra Durable Door Mat - Dirt Trapping Outdoor Welcome Mats - Non-Slip Outdoor Indoor Entrance - Low Profile Front Doormat (30 x 17 Bright Brown)ubdyo Extra Durable Door Mat - Dirt Trapping Outdoor Welcome Mats - Non-Slip Outdoor Indoor Entrance - Low Profile Front Doormat (30 x 17 Bright Brown)
ubdyo$19.494.4★8,7632%flat
15
LEKEEPGO Ultra Thin Indoor Door Mat 17x29 Low-Profile Door Mat Indoor Entrance Non Slip Rubber Backing Inside Doormat Washable Welcome Front Entryway Dirt Trapper Entry Mat KhakiLEKEEPGO Ultra Thin Indoor Door Mat 17x29 Low-Profile Door Mat Indoor Entrance Non Slip Rubber Backing Inside Doormat Washable Welcome Front Entryway Dirt Trapper Entry Mat Khaki
LEKEEPGO$15.884.4★9162%rising

Product shelf

All 90 tracked products in this niche.

Haulcove 18pcs Puzzle Exercise Mat 12.6x12.6x0.4 18sqft EVA Interlocking Foam Floor Tiles Protective Water-Resistant Flooring for Home Gym & Workout Equipment Black

Haulcove 18pcs Puzzle Exercise Mat 12.6x12.6x0.4 18sqft EVA Interlocking Foam Floor Tiles Protective Water-Resistant Flooring for Home Gym & Workout Equipment Black

Haulcove

$22.324.3★766 reviews

Motor Trend FlexTough Floor Mats for Cars Black Deep Dish All-Weather Car Mats Waterproof Trim-to Fit Automotive Floor Mats for Cars Trucks SUV Universal Floor Liner Car Accessories

Motor Trend FlexTough Floor Mats for Cars Black Deep Dish All-Weather Car Mats Waterproof Trim-to Fit Automotive Floor Mats for Cars Trucks SUV Universal Floor Liner Car Accessories

Motor Trend

$33.754.3★125,528 reviews

HIYARD Sturdy Front Door Mat Absorbent Muddy Dirt Resist Welcome Door Mats Outdoor Indoor Stain and Fade Resistant Non-Slip Backing Entry Mat Low Profile Doormat for Entryway 2917 Beige

HIYARD Sturdy Front Door Mat Absorbent Muddy Dirt Resist Welcome Door Mats Outdoor Indoor Stain and Fade Resistant Non-Slip Backing Entry Mat Low Profile Doormat for Entryway 2917 Beige

HIYARD

$13.024.7★3,400 reviews

GORILLA GRIP 100% Waterproof All-Season WeatherMAX Doormat US Designed Natural Rubber Stain Fade Resistant Low Profile Indoor Outdoor Door Mats Easy Clean 29x17 Gray Diamond

GORILLA GRIP 100% Waterproof All-Season WeatherMAX Doormat US Designed Natural Rubber Stain Fade Resistant Low Profile Indoor Outdoor Door Mats Easy Clean 29x17 Gray Diamond

GORILLA GRIP

$16.784.4★39,315 reviews

OLANLY Front Door Mat Indoor Outdoor Entrance Waterproof All-Season All-Weather Doormat Sturdy Natural Rubber Fade Resistant Low Profile Easy Clean Patio Porch Entryway Mat 29.5x17 Black

OLANLY Front Door Mat Indoor Outdoor Entrance Waterproof All-Season All-Weather Doormat Sturdy Natural Rubber Fade Resistant Low Profile Easy Clean Patio Porch Entryway Mat 29.5x17 Black

OLANLY

$9.604.3★12,617 reviews

LEKEEPGO Door Mat 17x29 Non Slip Door Mat Indoor Entrance Rubber Backing Indoor Door mats Washable Absorbent Low-Profile Doormat Front Entryway Entry Resist Dirt Inside Door Mats Khaki

LEKEEPGO Door Mat 17x29 Non Slip Door Mat Indoor Entrance Rubber Backing Indoor Door mats Washable Absorbent Low-Profile Doormat Front Entryway Entry Resist Dirt Inside Door Mats Khaki

LEKEEPGO

$17.544.6★2,450 reviews

BEQHAUSE Dirt Trapper Door Mat 20 x 32 Non-Slip Washable Doormats Entrance Mat Dirt Resistant and Absorbent Welcome Mat Low Profile Floor Mats for Front Back Door and Entryway Beige

BEQHAUSE Dirt Trapper Door Mat 20 x 32 Non-Slip Washable Doormats Entrance Mat Dirt Resistant and Absorbent Welcome Mat Low Profile Floor Mats for Front Back Door and Entryway Beige

BEQHAUSE

$17.154.6★2,882 reviews

Mibao Front Door Mat Outdoor Entrance 29.5 x 17 Heavy Duty Welcome Mat for Outdoor and Indoor Waterproof Dirt Trapper Doormat Super Absorbent Indoor Entryway Rug for Patio & Porch - Gray

Mibao Front Door Mat Outdoor Entrance 29.5 x 17 Heavy Duty Welcome Mat for Outdoor and Indoor Waterproof Dirt Trapper Doormat Super Absorbent Indoor Entryway Rug for Patio & Porch - Gray

Mibao

$8.934.6★6,587 reviews

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“Amazing quality”

Size-Overall11%

“Fit like a glove”

Value For Money9%

“Decent price”

Advertised Vs Actual Product9%

“Gets the job done”

Ease Of Cleaning7%

“Clean easily”

Soft Feel5%

“nice and smooth”

Color4%

“Colors are accurate”

Durability4%

“durable material”

Thickness3%

“thick material”

Grip2%

“Non slip backing”

What buyers complain about

Size-Overall25%

“Not true to size”

Thickness10%

“thicker than I hoped”

Quality-Overall8%

“BAD QUALITY”

Smell4%

“Chemical smell”

Advertised Vs Actual Product4%

“Picture misleading”

Durability3%

“they already ripped”

Flatness3%

“Will not lay flat”

Value For Money3%

“Wish they were cheaper”

Color2%

“Colors dont match”

Strength2%

“cheap flimsy”

Top return reasons

  • Size-Overall55%
  • Color9%
  • Advertised Vs Actual Product5%
  • Material Quality4%
  • Thin4%
  • Quality-Overall4%
  • Thickness4%
  • Compatibility-Overall2%
  • Value For Money2%
  • Functionality-Overall1%

Data scraped July 9, 2026 · Marketplace baseline: 4.4★ avg rating · $22.65 median price · 2.2% median returns across 14,117 tracked niches.