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ff5776 cummins fuel filter

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Soft demand (-23.3% this quarter) — this niche doesn't clear our bar today.

Market size 30Growth 13Conversion 98Competition 23Returns 98Price range 28Avg price 79Brand share 23Review moat 98Quality gap 23

Conversion

Incredible16.1%

search→purchase rate — share of searches ending in a sale

Review moat

Incredible42.44

avg incumbent reviews — the moat a new listing must climb

Returns

Incredible0.4%

return rate — above 6% kills the launch gate

Avg price

Great$87.70

avg listing price — sweet spot $15–$100

Market size

Okay$135K

$135K/yr · 10K searches

Price range

Okay$23.73–$291.39

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Bad72%

top-5 click share — a locked-up shelf

Brand share

Bad91%

top-5 brand share — brand-locked demand

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-23.3%

90-day search growth — must beat 0% to launch

Competition

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 rising

Sellers

28

Top-5 brand share

91%

Open market

7%

  • Fleetguard67%
  • SEGULER10%
  • JDMSPEED8%
  • EMINENTGLOW4%
  • GETOPAUTO3%
  • Cummins2%
  • Open — no brand owns it (4 brands, 7%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$14K20%$27K30%$41K40%$54K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

All 16 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -23.3% search growth over the last 90 days.
400300Spike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.9×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Filtration23%

“Solid filters”

Size-Overall21%

“Perfect fit awesome for the price”

Quality-Overall21%

“the build quality is excellent”

Value For Money20%

“Good price and arrived quickly”

Advertised Vs Actual Product5%

“Works just like it should”

Assembly/Installation4%

“installation was quick thanks to the standard spin-on design”

Leak-Proof4%

“The seal / o-ring seats tightly and seals well and after about 300 hours, it's holding perfectly strong and isn't leaking”

Fuel Efficiency1%

“fuel delivery feels consistent after the change”

What buyers complain about

Filtration50%

“The filters were a little difficult to get started on the threads”

Leak-Proof50%

“The oil filter started leaking a little after about 5000 miles”

Top return reasons

Filtration30%
Value For Money22%
Assembly/Installation11%
Defective Material/Parts9%
Fuel Efficiency4%
Size-Overall4%
Leak-Proof4%
Product Condition4%
Compatibility-Overall4%
Rusts/Corrodes4%