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52

fass fuel filters

Worth a look

Shows low returns (0.6%), but soft demand (-9.8% this quarter) keeps it on the watch list.

Market size 57Growth 20Conversion 82Competition 20Returns 97Price range 95Avg price 93Brand share 24Review moat 86Quality gap 37

Returns

Incredible0.6%

return rate — above 6% kills the launch gate

Price range

Incredible$17.87–$99.72

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$49.76

avg listing price — sweet spot $15–$100

Review moat

Great279.5

avg incumbent reviews — the moat a new listing must climb

Conversion

Great8.6%

search→purchase rate — share of searches ending in a sale

Market size

Good$440K

$440K/yr · 102K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Bad90%

top-5 brand share — brand-locked demand

Growth

Bad-9.8%

90-day search growth — must beat 0% to launch

Competition

Bad77%

top-5 click share — a locked-up shelf

Competition

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 rising

Sellers

42

Top-5 brand share

90%

Open market

6%

  • FASS63%
  • Toolyuan10%
  • Wix10%
  • CAT4%
  • Generic4%
  • DTMAP4%
  • Open — no brand owns it (3 brands, 6%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$44K20%$88K30%$132K40%$176K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 79 weeks — -9.8% search growth over the last 90 days.
3K2KSpike '25Prime Day '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.4×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Filtration26%

“Easy Filter Swap That Gave Me Peace of Mind With Family Travel”

Value For Money20%

“Great affordable alternative”

Quality-Overall16%

“The build quality felt comparable to the OEM filter I replaced”

Advertised Vs Actual Product11%

“Just as advertised”

Assembly/Installation6%

“Easy installation”

Fuel Efficiency5%

“Fuel Filters”

Efficiency4%

“Worked perfectly”

Correct Contents3%

“Correct part”

Size-Overall3%

“Good fit and function”

Leak-Proof2%

“They don't leak at all”

What buyers complain about

Filtration32%

“do not buy these filters”

Leak-Proof15%

“Leaking”

Quality-Overall11%

“Junk”

Value For Money9%

“After changing my fuel filter not getting my truck to run again dying on the side of the highway having to pay $160 to be towed”

Durability8%

“Within a week my truck died”

Advertised Vs Actual Product6%

“Totally wrong info when purchasing waste of money”

Functionality-Overall6%

“Will not work”

Size-Overall6%

“inside is different size”

Defective Material/Parts3%

“I am being generous wit a one(1) star Never buy from this company late arrivals shipping errors Has Not Replaced Defective Part”

Jamming/Clogging2%

“Lasted 4 days before they were completely clogged”

Top return reasons

Filtration38%
Size-Overall24%
Compatibility-Overall8%
Advertised Vs Actual Product7%
Defective Material/Parts6%
Leak-Proof3%
Fuel Efficiency2%
Value For Money2%
Functionality-Overall2%
Socket/Port/Plug1%