fan shroud
Worth a lookShows a thin review moat (55 avg reviews), but weak search conversion (0.8%) keeps it on the watch list.
Review moat
Incredible54.98avg incumbent reviews — the moat a new listing must climb
Avg price
Great$77.22avg listing price — sweet spot $15–$100
Competition
Great36%top-5 click share — an open shelf
Brand share
Great57%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.5%return rate — above 6% kills the launch gate
Growth
Okay+13.3%90-day search growth — must beat 0% to launch
Price range
Okay$20.23–$247.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$57K$57K/yr · 97K searches
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Competition
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
25 falling
Sellers
107
Top-5 brand share
57%
Open market
37%
- Spectre14%
- HECASA14%
- Speedway Motors11%
- Dorman11%
- Garage-Pro7%
- NewYall6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 55 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Spectre Performance 4348 3 Chrome Fan Shroud
Spectre$47.674.3★354 rev
HECASA Fan Shroud Compatible with 1988-1999 Chevy Chevrolet GMC Sierra C/K 1500 2500 3500 Series Replacement for 15739589 GM3110116 15696691 GM3110117 Front Upper & Lower Radiator Fan Shroud Black
HECASA$56.864.3★51 rev
NewYall Radiator Cooling Single Fan Shroud for Jeep Cherokee 1987-2001 Comanche 1986-1992 Wagoneer 1987-1990
NewYall$34.224.5★100 rev
KUAFU Radiator Cooling Fan Shroud Compatible with 1987-2001 Jeep Cherokee Replaces CH3110104 52027501AB 52027501AC Black PP Plastic
KUAFU$20.234.4★230 rev
Dorman 620-986 Engine Cooling Fan Shroud Compatible with Select Dodge/Ram Models
Dorman$125.764.9★26 rev
Newest
by launch date
Dorman 620-998 Engine Cooling Fan Shroud Compatible with Select Ford Models
Dorman$174.571 rev
A-Premium Engine Radiator Cooling Fan Shroud with Coolant Reservoir Compatible with Toyota Tacoma 2016-2023 3.5L Replace # 167110P320
A-Premium$70.283 rev
APDTY 173024 Automotive Cooling Fan Shroud; Left Hand Drive Models Only; Compatible With 4.0L L6 GAS OHV Jeep Models 1997-2006 TJ 1997-2006 Wrangler; Replaces 52027925AC
APDTY$75.244 rev
Roneeson Engine Side Radiator Fan Shroud for Dodge Ram 2500 5.9 6.7 Diesel 2004-2009 Ram 3500 5.9 6.7 Diesel 2004-2010 Ram 4500 5500 6.7 Diesel 2008-2010
Roneeson$174.922 rev
A-Premium Engine Radiator Cooling Fan Shroud Compatible with Jeep XJ Series Cherokee 1987/1997-2001 4.0L Wagoneer 1987 4.0L 4.6L
A-Premium$68.782 rev
Trending
90-day click momentum
Dorman 621-080 Engine Cooling Fan Shroud Compatible with Select Ford Models
Dorman$169.060.0★
NCA8146A Interchangeable Radiator Fan Shroud Fits Ford Models: Jubilee NAA 501 541 600 601 611 620 621++
Reliable Aftermarket Parts$115.235.0★
31 Radiator Universal Aluminum Fan Shroud Kit Adjustable 15-20 Collar Lightweight Aircraft Aluminum 19 x 26 x 2-5/8 Belt-Driven Ready
Speedway Motors$93.804.4★
Northern Radiator Fan Shroud
Northern Radiator$84.773.6★
Garage-Pro Fan Shroud Compatible with 1988-1998 Chevrolet C/K 1500 for 5.0L/5.7L Engines with 28x17-inch Radiator Core Upper
Garage-Pro$44.505.0★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +13.3% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 1.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fit like oem lined up properly”
“great quality and parts and hardware supplied were great”
“your setup might function as intended there”
“it works perfect”
“Good value for the money”
“Bolts up good”
“Good plastic fan shroud”
“Cooling fan”
“looks cool and helps keep the temp down a bit”
“Not thin junk”
What buyers complain about
“Didnt fit”
“Garbage extreme, not recommended”
“the method of mounting it I didn't like”
“Didn't work on my 1998 Silverado extended cab as advertised”
“NOT flat will not set against radiator”
“broke in couple of days after installing”
“There is no useful wiring diagram beyond the confusing image on the product page”
“50$ is to much for this item”
“Was alot of work to fabricate”
“Cheap plastic junk”