fan control module
Worth a lookShows a sweet-spot price point ($29.25 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$29.25avg listing price — sweet spot $15–$100
Competition
Great25%top-5 click share — an open shelf
Review moat
Great236.68avg incumbent reviews — the moat a new listing must climb
Price range
Great$8.23–$61.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great53%top-5 brand share — no brand owns this niche
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Good+38.4%90-day search growth — must beat 0% to launch
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Returns
Bad8.5%return rate — above 6% kills the launch gate
Market size
Bad$52K$52K/yr · 45K searches
Competition
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.Brands
41 falling
Sellers
66
Top-5 brand share
53%
Open market
43%
- A-Premium22%
- AdvanEX13%
- PLDDE8%
- AITKEN7%
- JADRANCI5%
- DEAL AUTO ELECTRIC PARTS4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 74 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
A-Premium Engine Radiator Cooling Fan Control Module Compatible with 2007-2016 Ford Edge Flex & Lincoln MKX & Volvo XC60 S60 XC70 S80 V60 V70 & Land Rover LR2 Replace # 7T438C609BA 6G918C607BE
A-Premium$39.974.4★44 rev
A-Premium Engine Radiator Cooling Fan Control Module Compatible with Ford Escape 2013-2016 Focus 2012-2018 Transit Connect 2014-2017
A-Premium$44.044.8★35 rev
AdvanEX Cooling Fan Control Module Compatible with Volvo S60 S80 V40 V60 XC60 XC70;Land Rover Evoque Freelander II;Ford Galaxy Replace OE 940009402 7T438C609BA 940004204
AdvanEX$34.024.6★127 rev
PLDDE New 1pc Engine Radiator Cooling Fan Control Module Unit Compatible With 2013-2018 Focus 2013-2016 Escape 2014-2017 Transit Connect 2010-2013 Mazda 3/3 Sport 2.0L/2.5L Only
PLDDE$28.244.0★40 rev
LPHUMEX Universal Ceiling Fan Remote Control Kit 3-in-1 AC Motor Ceiling Fan Light Timing & Speed Remote for Hunter/Harbor Breeze/Westinghouse/Honeywell/Other Ceiling Fan lamp
LPHUMEX$14.184.4★12,729 rev
Newest
by launch date
AdvanEX 1137328567 1137328464 Engine Radiator Cooling Fan Control Module Compatible with 2013-2016 Escape 2012-2018 Focus Replaces 1137328684 1137328505 1137328713
AdvanEX$23.030 rev
DEAL AUTO ELECTRIC PARTS Engine Cooling Fan Control Module Compatible with Toyota Avalon Camry Rav4 Sienna Venza Lexus ES350 GS350 GS45 Replace OE FCM111 89257-30060
DEAL AUTO ELECTRIC PARTS$29.641 rev
Engine Cooling Fan Control Module Compatible with Fan Module Fou Ford Escape 2013-2016 Focus 2012-2018 Transit Connect 2014-2017 Replace 1137328464 1137328567
YSaekYeo$21.463 rev
A-Premium Cooling Fan Control Module Compatible with Volvo S60 2011-2016 S80 2007-2015 V70 2008-2010 XC60 2010-2013 XC70 2008-2013 Replace # 940009402
A-Premium$33.332 rev
940002904 Engine Cooling Fan Control Module Compatible with Ford Flex Edge Ford Crown Victora Lincoln MKX Lincoln Town CarMercury Grand Marquis Replace#7t43-8c609-ab 6W1Z-8B658-AC.
HZENNVIX$24.061 rev
Trending
90-day click momentumAdvanEX 1137328567 1137328464 Engine Radiator Cooling Fan Control Module Compatible with 2013-2016 Escape 2012-2018 Focus Replaces 1137328684 1137328505 1137328713
AdvanEX$23.030.0★
A-Premium Cooling Fan Control Module Compatible with Volvo S60 2011-2016 S80 2007-2015 V70 2008-2010 XC60 2010-2013 XC70 2008-2013 Replace # 940009402
A-Premium$33.334.5★
CENMING Universal Ceiling Fan Remote Control Kit Replacement for Harbor Breeze Hampton Bay Hunter Litex with FAN28R Receiver 3-Speed Light Dimmer for 2AAZPFAN53T FAN-53T 11T KUJCE9103 UC7030T
CENMING$28.114.5★
DEAL AUTO ELECTRIC PARTS Engine Cooling Fan Control Module Compatible with Toyota Avalon Camry Rav4 Sienna Venza Lexus ES350 GS350 GS45 Replace OE FCM111 89257-30060
DEAL AUTO ELECTRIC PARTS$29.645.0★
Sianxaido 68041017AB Engine Cooling Fan Relay Kit Fit Compatible with Caravan Grand Caravan Liberty Pacifica TJ Town & Country Voyager Wrangler
Sianxaido$31.665.0★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +38.4% search growth over the last 90 days.Peak months: Jun, Jul, Aug, Sep · busiest ÷ quietest = 2.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“I installed in 10 minutes”
“Worth the money”
“Quality at a fair price”
“Works great”
“worked as stated”
“Fit great”
“It's very easy to adjust your desired Fan on temperature”
“The remote works well”
“controller works very well”
“it is durable”
What buyers complain about
“Never worked in any way”
“Trash”
“Faulty”
“the installation is unsafe”
“now is defective per tech - ordering different company”
“which will drain the battery”
“It is a little big”
“Product doesnt match instructional manual”
“they would not come on at temperature”
“Website stated that it fit my vehicle however upon installing it the product didnt work”