fan clutch
Worth a lookShows a thin review moat (101 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Review moat
Great100.78avg incumbent reviews — the moat a new listing must climb
Avg price
Great$55.57avg listing price — sweet spot $15–$100
Competition
Great29%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Good66%top-5 brand share — brands hold most of the demand
Market size
Good$314K$314K/yr · 223K searches
Growth
Good+23.8%90-day search growth — must beat 0% to launch
Price range
Okay$29.54–$194.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Returns
Okay6.0%return rate — above 6% kills the launch gate
Competition
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.Brands
31 rising
Sellers
66
Top-5 brand share
66%
Open market
30%
- A-Premium22%
- Hayden Automotive19%
- Vipcar10%
- YCT8%
- Ntoauto8%
- OAW4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 85 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hayden 2786 - Severe Duty Thermal Engine Cooling Fan Clutch for 1996-2006 GM Trucks with Heavy Duty V-8
Hayden Automotive$51.064.5★990 rev
Engine Cooling Fan Clutch 2786 Compatible with Cadillac Escalade Chevrolet Chevy Avalanche Express Silverado GMC Savana Sierra Yukon
YCT$40.314.2★480 rev
A-Premium Electronic Radiator Cooling Fan Clutch Compatible with Chevy Trailblazer SSR & GMC Envoy Bravada & Saab 9-7x & Buick Rainier 2002 2003 2004 2005 2006 2007 2008 2009-4.2L 5.3L 6.0L
A-Premium$71.334.2★151 rev
2786 Heavy Duty Thermal Engine Cooling Fan Clutch Fits 1996-2020 GM Cadillac Chevrolet GMC Hummer Isuzu 4.3/4.8/5.3/5.7/6.0L V8 Trucks
Ntoauto$38.104.0★20 rev
OAW 12-G3200 Electronic Fan Clutch Replacement - Chevrolet/GMC 4.2L 5.3L 6.0L Trailblazer SSR Envoy Buick Rainier Isuzu Ascender Oldsmobile Bravada (2002-2009)
OAW$65.404.1★475 rev
Newest
by launch date2786 Heavy Duty Thermal Engine Cooling Fan Clutch Fits 1996-2020 GM Cadillac Chevrolet GMC Hummer Isuzu 4.3/4.8/5.3/5.7/6.0L V8 Trucks
Ntoauto$38.1020 rev
2744 Heavy Duty Thermal Engine Cooling Fan Clutch Compatible with Cadillac Escalade Chevrolet Silverado Avalanche Suburban Tahoe Express GMC Sierra Yukon Savana 1996-2019 4.3-6.0L V8
Ntoauto$42.2720 rev
2747 Premium Fan Clutch Compatible with 1960-1996 GM Ford Chrysler Jeep Plymouth Buick Cadillac Chevrolet GMC Dodge
Ntoauto$35.5020 rev
2789 Engine Cooling Fan Clutch Fits Ford E-Series Van F-Series Pickup Excursion Expedition Lobo Lincoln Navigator 1997-2005 4.2/4.6/5.4L Replace#5C2Z8A616CA
Ntoauto$38.9820 rev
2771 Heavy Duty Thermal Cooling Fan Clutch Fits 1992-2006 Dodge B Series Ram 1500/2500/3500 Pickup/Van 3.9/5.2/5.9L Jeep Wrangler 2.4/2.5/4.0L OE#52027847/52027850/68064765AA/FCT-013
Ntoauto$36.6220 rev
Trending
90-day click momentum2744 Heavy Duty Thermal Engine Cooling Fan Clutch Compatible with Cadillac Escalade Chevrolet Silverado Avalanche Suburban Tahoe Express GMC Sierra Yukon Savana 1996-2019 4.3-6.0L V8
Ntoauto$42.274.0★
2747 Premium Fan Clutch Compatible with 1960-1996 GM Ford Chrysler Jeep Plymouth Buick Cadillac Chevrolet GMC Dodge
Ntoauto$35.504.0★
3264 Engine Cooling Fan Clutch Compatible with Ford F-150 F-250 Super Duty Expedition Lobo & Lincoln Mark LT Navigator 2007-2008 V8 4.6L 5.4L
Ntoauto$90.424.0★
2786 Heavy Duty Thermal Engine Cooling Fan Clutch Fits 1996-2020 GM Cadillac Chevrolet GMC Hummer Isuzu 4.3/4.8/5.3/5.7/6.0L V8 Trucks
Ntoauto$38.104.0★
2789 Engine Cooling Fan Clutch Fits Ford E-Series Van F-Series Pickup Excursion Expedition Lobo Lincoln Navigator 1997-2005 4.2/4.6/5.4L Replace#5C2Z8A616CA
Ntoauto$38.984.0★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +23.8% search growth over the last 90 days.Peak months: Jul, Aug · busiest ÷ quietest = 2.1×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“It fit well with the listed Dodge Ram models”
“Good quality”
“it was worth it”
“It engages smoothly”
“Easy install”
“cools exactly like it should”
“not excessively noisy”
“Gets the job done”
“Ordered the clutch, installed it and it's been over 7 months without issues”
“Installed it and it was able to help clear the code thank you”
What buyers complain about
“Too loud”
“not even a year”
“Quality Control Issues”
“Does not fit as specified”
“clutch has failed”
“Was running into cooling issues”
“Just had issues with installing”
“The coolant fan has stayed in the engaged position since it has been installed”
“Bad part”
“Not worth the money”