f150 cabin air filter
Worth a lookShows searches that convert (15.7% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible15.7%search→purchase rate — share of searches ending in a sale
Returns
Great1.2%return rate — above 6% kills the launch gate
Avg price
Great$19.27avg listing price — sweet spot $15–$100
Price range
Great$8.54–$40.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+50.3%90-day search growth — must beat 0% to launch
Market size
Good$353K$353K/yr · 117K searches
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Review moat
Bad7,066.64avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad77%top-5 click share — a locked-up shelf
Competition
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.Brands
11 falling
Sellers
44
Top-5 brand share
77%
Open market
17%
- Bosch32%
- Carory17%
- RICHWEI13%
- SPEARHEAD8%
- Reilauto8%
- EPAuto6%
- Open — no brand owns it (5 brands, 17%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BOSCH 6081C HEPA Cabin Air Filter - Compatible with Select Ford Expedition F-150 F-150 Lightning F-250 F-350 F-450 F-550 Super Duty; Lincoln Navigator
Bosch$18.574.8★2,767 rev
Cabin Air Filter w/Activated Carbon for Ford F-150 20152025 Expedition 20182024 F-150 Lightning 20222024 Super Duty F-250/F-350/F-450/F-550 Lincoln Navigator 20182024 and More
Carory$8.544.8★380 rev
CF12150 Cabin Air Filter With Activated Carbon For 2015-2021 Ford F150 F250 F350 F450 F550 Super Duty Expedition For 2015 2016 2017 2018 2019 2020 2021 F-150 F-250 F-350 F-450 F-550 Lincoln Navigator
RICHWEI$17.894.5★617 rev
Spearhead Odor Defense Breathe Easy Cabin Filter | Fits 15-25 F-150 22-25 F-150 Lightning 17-25 F-250/350 18-24 Expedition 18-24 Navigator | Up to 25% Longer Lasting w/Activated Carbon (BE-150)
SPEARHEAD$15.024.7★65,362 rev
Reilauto CF12150 Cabin Air Filter with Activated Carbon for 2015-2024 Ford F150 F250 F350 F450 F550 Super Duty Expedition & Lincoln Navigator Accessories HEPA Air Filter Replacement 1 Pack
Reilauto$18.154.3★85 rev
Newest
by launch dateReilauto CF12150 Cabin Air Filter with Activated Carbon for 2015-2024 Ford F150 F250 F350 F450 F550 Super Duty Expedition & Lincoln Navigator Accessories HEPA Air Filter Replacement 1 Pack
Reilauto$18.1585 rev
Cabin Air Filter w/Activated Carbon for Ford F-150 20152025 Expedition 20182024 F-150 Lightning 20222024 Super Duty F-250/F-350/F-450/F-550 Lincoln Navigator 20182024 and More
Carory$8.54380 rev
COCOAUTO Cabin Engine Air Filter Kit for Ford F150 (2015-2025 2026) Expedition Navigator (2018-2024) | NOT FOR 5.2L V8 Raptor | Replaces FP79 FA1883
COCOAUTO$30.42198 rev
Puroma Cabin Air Filter with Activated Charcoal Layer Replacement for CF12150 6081C 12150-C1 Compatible with Ford Expedition F-150 F-250 F-350 F-450 F-550 Super Duty Lincoln Navigator
Puroma$9.603,189 rev
CF12150 Cabin Air Filter With Activated Carbon For 2015-2021 Ford F150 F250 F350 F450 F550 Super Duty Expedition For 2015 2016 2017 2018 2019 2020 2021 F-150 F-250 F-350 F-450 F-550 Lincoln Navigator
RICHWEI$17.89617 rev
Trending
90-day click momentumReilauto CF12150 Cabin Air Filter with Activated Carbon for 2015-2024 Ford F150 F250 F350 F450 F550 Super Duty Expedition & Lincoln Navigator Accessories HEPA Air Filter Replacement 1 Pack
Reilauto$18.154.3★
Cabin Air Filter w/Activated Carbon for Ford F-150 20152025 Expedition 20182024 F-150 Lightning 20222024 Super Duty F-250/F-350/F-450/F-550 Lincoln Navigator 20182024 and More
Carory$8.544.8★
COCOAUTO Cabin Engine Air Filter Kit for Ford F150 (2015-2025 2026) Expedition Navigator (2018-2024) | NOT FOR 5.2L V8 Raptor | Replaces FP79 FA1883
COCOAUTO$30.424.8★
EPAuto CP150 (CF12150) Cabin Air Filter Replacement for Ford F-150(2015-2025) F-250/F-350 Super Duty (2017-2025) Expedition (2018-2024) Lincoln Navigator (2018-2024) w/Activated Carbon
EPAuto$11.584.7★
BOSCH 6081C HEPA Cabin Air Filter - Compatible with Select Ford Expedition F-150 F-150 Lightning F-250 F-350 F-450 F-550 Super Duty; Lincoln Navigator
Bosch$18.574.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +50.3% search growth over the last 90 days.Peak months: Jun, Jul · busiest ÷ quietest = 2.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fit perfect”
“Great filter”
“Happy with product”
“Great Value”
“Easy fix”
“As advertised”
“Great and easy to use”
“really smells great”
“works perfectly”
“is just as durable- is wholly compatible for the application”
What buyers complain about
“the fit is a bit tight”
“Was smaller than the original filter”
“the smell is almost gone”
“Does not fits 2016 F250”
“Nice quality, definitely restricts flow”
“Cant afford an issue w back pressure on my AC in Florida”
“it just isn't acceptable as temperatures continue to rise”
“Restrictive”
“Drop in replacement old one was extremely dirty filter third system changed over still have cleaning kit”
“fake motorcraft”