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engine paint

Skip it46/100

a small market ($156K/yr) — engine paint doesn't clear our bar today.

Market/yr

$156K

Growth (1y)

+162.9%

Products

21

Brands

7

was 11 a year ago

Sellers

98

Price range

$7.21–$46.66

Returns

0.0%

Rating

4.5★

46/100

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Scored 46/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
8
×0.30
Growth
72
×0.30
Competition
43
×0.20
Quality gap
35
×0.10
Returns
100
×0.10

Demand

Weekly Amazon search volume, last 98 weeks — +162.9% year over year.
4K2KSpike '25Spike '26Jul '24Dec '24Apr '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Mar, Apr · busiest ÷ quietest = 2.2×

Competition

70%Rust-Oleum
  • Rust-Oleum70%
  • Dupli-Color10%
  • RAPTOR7%
  • VHT6%
  • Seymour4%
  • POR-151%
  • Other (1 brands)1%

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them. 7 brands and 98 sellers compete here.

Brands

7 falling

was 11 a year ago

Sellers

98

Top 5 brand share

97%

#ProductBrandPriceRatingReviewsClick shareTrend
6Seymour$10.504.5★1,6884%rising
9Dupli-Color$14.414.4★8,6403%rising
12VHT$14.194.6★2,7833%flat
14VHT$15.724.7★6272%falling

Product shelf

All 21 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Paint Quality28%

“Great paint at a great price”

Quality-Overall12%

“Fast delivery and good quality”

Advertised Vs Actual Product10%

“As advertised”

Color9%

“Color is true”

Efficiency4%

“Worked perfectly”

Coverage4%

“Good Coverage”

Value For Money4%

“Not much expensive”

Ease Of Use3%

“Easy to use”

Drying Time2%

“great stuff, matt black and dries really fast only took about 10 minutes”

Rusts/Corrodes2%

“this worked great to cover the bottom of my firepit from rust thanks”

What buyers complain about

Spray/Flow15%

“Sprayed poorly”

Paint Quality12%

“Took all day get 2 can paint still ant here”

Color10%

“It dries gray, not matte black”

Rusts/Corrodes10%

“didn't last after a week the rust was showing through again”

Durability6%

“Easily breaks even if you follow opening directions”

Advertised Vs Actual Product5%

“this is not as advertised”

Value For Money4%

“EXPENSIVE”

Quality-Overall3%

“Junk”

Adhesion/Stickiness3%

“The adhesion was very poor”

Thickness2%

“it was even more matte than I thought it would be”

Data scraped July 9, 2026 · Marketplace baseline: 4.4★ avg rating · $22.74 median price · 2.2% median returns across 13,649 tracked niches.