electric cooler
Launch it65/100electric cooler clears our launch bar: a $3.9M/yr market growing +213.7% with returns at 4.3%.
Market/yr
$3.9M
Growth (1y)
+213.7%
Products
41
Brands
24
was 22 a year ago
Sellers
65
Price range
$23.57–$588.16
Returns
4.3%
Rating
4.5★
Launch it
Scored 65/100 across market size, growth, competition, quality gap, and returns.
Demand
Weekly Amazon search volume, last 104 weeks — +213.7% year over year.Seasonality
Monthly demand index across the year — 1.00 is average.Peak months: Jun, Jul · busiest ÷ quietest = 3.8×
Competition
- EUHOMY28%
- BougeRV27%
- Megiu6%
- Feelfunn5%
- Aeitto4%
- Ivation3%
- Other (18 brands)26%
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them. 24 brands and 65 sellers compete here.
Brands
24 rising
was 22 a year ago
Sellers
65
Top 5 brand share
70%
Product shelf
All 41 tracked products in this niche.
EUHOMY 12 Volt Refrigerator 19QT(18L) Compressor Electric Cooler APP Control Car Fridge -4~68 Portable Refrigerator 12/24V DC 100-240V AC Portable Freezer for Camping Travel Boat
EUHOMY
$132.914.5★1,420 reviews
BougeRV 12 Volt Refrigerator 12V Car Fridge 23 Quart Portable Freezer Compressor Cooler 12/24V DC 110~240 Volt AC for Truck Van RV Camper SUV Travel Camping Road Trips Tailgating -7~50
BougeRV
$159.794.6★2,898 reviews
BougeRV 12 Volt Refrigerator 12V Car Fridge 30 Quart Portable Freezer Compressor Cooler Compressor Freezer 12/24V DC 110~240V AC -8~50 for Truck RV SUV (Black)
BougeRV
$224.514.6★282 reviews
EUHOMY 12 Volt Refrigerator 53QT(50L) Electric Cooler Portable Freezer 12V/24V DC 100-240V AC 12V Fridge -4~68 12V Cooler with Wheels & 2 Baskets for Travel Camping Truck Boat
EUHOMY
$211.514.4★1,275 reviews
Aeitto 12 Volt Car Refrigerator 20Quart Car Fridge Freezer Electric Cooler Portable Cooler 12V Fridge RV Refrigerator -4-68 Temp Control 12/24V DC & 100-240V AC for Travel Camping RV Road
Aeitto
$156.094.9★90 reviews
Ivation Electric Cooler & Warmer with Handle | 24 L Portable Thermoelectric Fridge for Vehicles & Trucks| 110V AC Home Power Cord & 12V Car Adapter for Camping Travel & Picnics
Ivation
$98.484.2★1,484 reviews
EUHOMY 12 Volt Refrigerator 48QT(45L) Electric Cooler 12V Fridge APP Control 12V Cooler -4~68 Portable Freezer 12/24V DC 100-240V AC for Camping Travel Truck Home
EUHOMY
$204.674.4★2,789 reviews
EUHOMY 12 Volt Refrigerator 37QT(35L) Electric Cooler Portable Freezer 12V/24V DC 100-240V AC 12V Fridge -4~68 12V Cooler with Wheels & 2 Baskets for Travel Truck Boat Camping
EUHOMY
$188.504.4★1,275 reviews
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“solid quality construction”
“Really love the size”
“Great deal”
“the portability is fantastic”
“Best cooler”
“It's quiet”
“Works well”
“As advertised”
“Easy to use”
“it still looks brand new”
What buyers complain about
“Nothing fits”
“Broke after a few months”
“It heats up completely”
“Poor quality control”
“not functional”
“So noisy”
“The second unit was the same or worse as far as temperature”
“Too heavy”
“leaks water”
“most expensive”
Top return reasons
- Size-Overall61%
- Advertised Vs Actual Product5%
- Value For Money4%
- Coolant4%
- Functionality-Overall4%
- Defective Material/Parts2%
- Heating2%
- Weight Heavy2%
- Noise Level2%
- Compatibility-Overall2%