effax
Skip it40/100a small market ($47K/yr) — effax doesn't clear our bar today.
Market/yr
$47K
Growth (1y)
+108.4%
Products
14
Brands
4
was 4 a year ago
Sellers
63
Price range
$9.67–$47.00
Returns
0.6%
Rating
4.6★
Skip it
Scored 40/100 across market size, growth, competition, quality gap, and returns.
Demand
Weekly Amazon search volume, last 102 weeks — +108.4% year over year.Seasonality
Monthly demand index across the year — 1.00 is average.Peak months: Dec · busiest ÷ quietest = 1.6×
Competition
- Effax45%
- Bickmore31%
- Effol22%
- Tack Shack of Ocala2%
- Other0%
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them. 4 brands and 63 sellers compete here.
Brands
4 flat
was 4 a year ago
Sellers
63
Top 5 brand share
100%
Product shelf
All 14 tracked products in this niche.
Effax Leather Balm 500ml
Effol
$20.094.8★1,705 reviews
Bickmore Bick 4 Leather Conditioner and Leather Cleaner 16 oz - Will Not Darken Leather - Safe For All Leather Apparel Furniture Jackets Shoes Auto Interiors Bags & All Other Leather Accessories
Bickmore
$15.944.7★22,713 reviews
Bickmore Bick 4 Leather Conditioner 8 oz - Cleaner & Conditioner - Restore Polish & Protect All Smooth Finished Leathers
Bickmore
$10.874.7★22,713 reviews
Effax Leder Combi (Leather Combination) Plus Power Cleaner - 2015 Collection by SPORTandCARE
Effax
$30.424.6★88 reviews
Effax Leather Balm 50ml
Effax
$9.674.5★116 reviews
Effax Unisexs Leather Combi Bottle Brown 500ml
Effax
$21.194.8★353 reviews
Effax Leather Cream Soap 400ML
Effax
$21.364.8★188 reviews
Effax Leather Soft 475 ml
Effax
$28.754.6★274 reviews
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“the product preforms well”
“As Advertised”
“is very soft”
“Easy to use”
“Good result”
“You can see the color is exactly the same”
“it cleaned up the grime really well”
“Smells good”
“it is nice and shiny”
“Fairly affordable”
What buyers complain about
“the color had faded a bit”
“Over priced there are better products on the market imo”
“Its a strong smell”
“thick and the container leaks”
“This is tiny”
“No Instructions”
“Overrated, and Overpriced”
“it fell apart in minutes”
“oduct rpellent cxE”
“It may not clean as easily as it advertises”
Top return reasons
- Functionality-Overall24%
- Leak-Proof15%
- Value For Money13%
- Advertised Vs Actual Product11%
- Smell6%
- Compatibility-Overall6%
- Size-Overall5%
- Material Quality3%
- Defective Material/Parts3%
- Color3%