duramax oil filter
Worth a lookShows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible1.0%return rate — above 6% kills the launch gate
Avg price
Incredible$29.24avg listing price — sweet spot $15–$100
Growth
Great+87.0%90-day search growth — must beat 0% to launch
Price range
Great$4.46–$105.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good862.6avg incumbent reviews — the moat a new listing must climb
Market size
Okay$252K$252K/yr · 373K searches
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Brand share
Bad93%top-5 brand share — brand-locked demand
Competition
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
10 rising
Sellers
97
Top-5 brand share
93%
Open market
5%
- ACDelco74%
- Jaxivo7%
- Struggling6%
- Pacific Performance Engineering3%
- Myreko3%
- SEGULER2%
- Open — no brand owns it (4 brands, 5%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 25 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ACDelco GM Original Equipment PF63 (12735811) Engine Oil Filter
ACDelco$8.334.7★5,075 rev
ACDelco GM Original Equipment PF2232 (12691158) Engine Oil Filter
ACDelco$8.394.7★5,807 rev
ACDelco PF63F Oil Filter
ACDelco$14.394.5★350 rev
ACDelco PF63 Oil Filter GM Original Equipment (6 Pack)
ACDelco$47.594.6★208 rev
ACDelco GM Original Equipment PF63F (12737081) Oil Filter
ACDelco$11.485.0★2 rev
Newest
by launch date
ACDelco Silver PF63A (19363567) Engine Oil Filter
ACDelco$12.662 rev
PF63 Engine Oil Filter Compatiable with Ford F150 Explorer Transit Chevy Silverado Equinox Tahoe Suburban GMC Sierra Yukon Cadillac Escalade Replaces PF63E PF63F (1 PCS)
Kefly$9.2023 rev
3PCS PF63 Premium Engine Oil Filter For Ford 2011-2025 F-150 2014-2015 F-250/F-350/F-450 2011-2024 Mustang;For 2014-2023 Chevy Silverado; For 2022-2023 Chevy Camaro
SEGULER$22.994 rev
Struggling 2pcs PF63 PF63F Engine Oil Filter For Ford F-150 F-250 F-350 F450 V8 V6 Replaces FL500SB12 AA5Z6714A 12707246 12731742 ZZC423802 PSL542 Baldwin B7449
Struggling$14.035 rev
ACDelco GM Original Equipment PF63F (12737081) Oil Filter
ACDelco$11.482 rev
Trending
90-day click momentumACDelco Silver PF63A (19363567) Engine Oil Filter
ACDelco$12.661.0★
3PCS PF63 Premium Engine Oil Filter For Ford 2011-2025 F-150 2014-2015 F-250/F-350/F-450 2011-2024 Mustang;For 2014-2023 Chevy Silverado; For 2022-2023 Chevy Camaro
SEGULER$22.994.3★
Jaxivo PF63 Engine Oil Filters for F-150/Explorer/Mustang 2011-2024 Chevy Silverado Enclave 2011-2024 Acadia Savana Sierra Yukon XL Cadil-lac ATS CT4 CT5/XT6 CT6 CTS Escalade ESV SRX XT5 XTS 3PCS
Jaxivo$28.314.8★
Jaxivo PF63 Engine Oil Filters for F-150/Explorer/Mustang 2011-2024 Chevy Silverado Enclave 2011-2024 Acadia Savana Sierra Yukon XL Cadil-lac ATS CT4 CT5/XT6 CT6 CTS Escalade ESV SRX XT5 XTS 1PC
Jaxivo$10.304.1★
Struggling 2pcs PF63 PF63F Engine Oil Filter For Ford F-150 F-250 F-350 F450 V8 V6 Replaces FL500SB12 AA5Z6714A 12707246 12731742 ZZC423802 PSL542 Baldwin B7449
Struggling$14.034.1★
Demand
Weekly Amazon search volume, last 23 weeks — +87.0% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fits fine”
“A high-quality filter can make a big difference”
“fair price”
“the build quality is exceptional”
“As advertised”
“Worked as it should”
“O E M product American made”
“Installation is easy”
“Nice die cast construction”
“does not leak”
What buyers complain about
“wrong filter”
“Does not fit a 8.1 vortech”
“Does not fit”
“it leaks”
“Poor quality part due to damage”
“False information”
“Gasket is not attached”
“Lower cost then dealer”
“It fell off THREE TIMES trying to mount the filter to the threads”