duplicolor primer
Skip it46/100a concentrated shelf (top 5 take 79% of clicks) — duplicolor primer doesn't clear our bar today.
Market/yr
$729K
Growth (1y)
+148.6%
Products
12
Brands
5
was 7 a year ago
Sellers
35
Price range
$4.39–$102.75
Returns
0.0%
Rating
4.6★
Skip it
Scored 46/100 across market size, growth, competition, quality gap, and returns.
Demand
Weekly Amazon search volume, last 99 weeks — +148.6% year over year.Seasonality
Monthly demand index across the year — 1.00 is average.Peak months: Mar, Apr, May · busiest ÷ quietest = 4.3×
Competition
- Rust-Oleum87%
- U-POL5%
- LiME LiNE3%
- JENOLITE3%
- Speedokote2%
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack. 5 brands and 35 sellers compete here.
Brands
5 falling
was 7 a year ago
Sellers
35
Top 5 brand share
100%
Product shelf
All 12 tracked products in this niche.
Rust-Oleum 260510 Stops Rust Automotive 2-in-1 Filler & Sandable Primer Spray 12 oz Gray
Rust-Oleum
$8.004.7★7,022 reviews
Rust-Oleum 249415 Automotive Sandable Primer Spray 12 oz Gray
Rust-Oleum
$4.394.6★2,795 reviews
Rust-Oleum 249279 Automotive Filler Primer Spray 11 oz Gray
Rust-Oleum
$7.924.7★1,663 reviews
Rust-Oleum 260510-6PK Automotive 2-in-1 Filler & Sandable Primer Spray 12 oz Gray 6 Pack
Rust-Oleum
$42.134.7★7,022 reviews
Rust-Oleum 2081830 Stops Rust Automotive Primer Spray 12 oz Flat Light Gray
Rust-Oleum
$6.494.7★2,957 reviews
U-POL Expert Color Filler Primer Automotive Primer Professional Grade Fills Imperfections Easy-To-Use Gray
U-POL
$12.974.5★104 reviews
LiME LiNE Sand-able Automotive Primer Surfacer Direct-to-Metal High Build 2k Urethane 1.25 Quart kit (Light Grey) 4:1 mixture
LiME LiNE
$72.914.4★113 reviews
Rust-Oleum 260737 Automotive Sandable Primer Spray 12 oz White
Rust-Oleum
$6.484.6★2,795 reviews
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality primer with very good adhesion and coverage”
“High quality paint”
“I find that its cheaper on Amazon than my local stores by several dollars”
“AS ADVERTISED”
“sprays out nice using their reducer, drys quick, sands quick and clean”
“Good coverage”
“Easy to use and works well”
“The color is a great neutral base to paint over”
“Does its job”
“It can be used in my car”
What buyers complain about
“Wrong color”
“sprays poorly”
“got very thick even coverage”
“Great price though after using it I see why leaks out the top spits paint everywhere”
“the can came clogged”
“Hard to find product reasonable price”
“I cant even use it”
“It also leaves a dust residue that needs to be cleaned up and gets everywhere”
“Makes it difficult for storing”
“Misleading Product Color”
Top return reasons
- Rusts/Corrodes67%
- Color33%