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down detergent

Skip it41/100

a concentrated shelf (top 5 take 93% of clicks) — down detergent doesn't clear our bar today.

Market/yr

$662K

Growth (1y)

+131.4%

Products

7

Brands

3

was 4 a year ago

Sellers

15

Price range

$12.65–$29.37

Returns

0.8%

Rating

4.6★

41/100

Skip it

Scored 41/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
28
×0.30
Growth
69
×0.30
Competition
0
×0.20
Quality gap
27
×0.10
Returns
93
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +131.4% year over year.
8K4KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 4.8×

Competition

85%Nikwax
  • Nikwax85%
  • GEAR AID8%
  • Granger's7%
  • Other0%

The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack. 3 brands and 15 sellers compete here.

Brands

3 falling

was 4 a year ago

Sellers

15

Top 5 brand share

100%

Product shelf

All 7 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall34%

“Excellent product”

Ease Of Cleaning15%

“It cleans really well though”

Advertised Vs Actual Product7%

“Works as advertised”

Product Condition6%

“Just like new”

Smell6%

“made them smell brand new”

Washability5%

“Perfect for washing down- filled items”

Ease Of Use4%

“Easy to use”

Value For Money2%

“Amazing value”

Weather Proof2%

“Quality products for all outdoor wear”

Soft Feel2%

“great, gentle and useful”

What buyers complain about

Stain Resistance22%

“stains that the dry cleaning folks could not remove”

Value For Money17%

“not cheap,”

Ease Of Cleaning14%

“it has zero cleaning power”

Leak-Proof6%

“the Down Wash bottle in particular was leaking significantly. the Down Proof bottle froze solid, preventing leakage,”

Product Condition5%

“Prodext arrived open and used”

Size-Overall5%

“I was surprised to see how small the bottle was compared to what I used to purchase”

Color3%

“the water came out brown”

Strength2%

“Does no damage because its not strong enough”

Functionality-Overall2%

“It didn't work”

Ease Of Use2%

“Takes time to do properly”

Top return reasons

  • Leak-Proof31%
  • Advertised Vs Actual Product17%
  • Value For Money12%
  • Size-Overall8%
  • Functionality-Overall8%
  • Water Resistance5%
  • Defective Material/Parts4%
  • Ease Of Cleaning3%
  • Stain Resistance3%
  • Material Quality2%

Data scraped July 8, 2026 · Marketplace baseline: 4.4★ avg rating · $22.74 median price · 2.2% median returns across 13,649 tracked niches.