double din dash kit
Skip itSoft demand (-22.4% this quarter) — this niche doesn't clear our bar today.
Competition
Great31%top-5 click share — an open shelf
Avg price
Great$18.51avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great$6.40–$45.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$282K$282K/yr · 916K searches
Returns
Okay4.1%return rate — above 6% kills the launch gate
Review moat
Okay2,953.66avg incumbent reviews — the moat a new listing must climb
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-22.4%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.Brands
18 rising
Sellers
84
Top-5 brand share
90%
Open market
9%
- Scosche52%
- Metra30%
- Rebvugr4%
- YGDMD2%
- SamWinGear2%
- PAIYUE1%
- Open — no brand owns it (12 brands, 9%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 56 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Metra Electronics 95-2001 Double DIN Installation Dash Kit for Select 1994-2012 GM Vehicles (Packaging May Vary)
Metra$10.674.0★21,249 rev
Scosche GM2500B Double DIN or Single DIN with Pocket Radio Installation Dash Kit Compatible with Select 2004-2021 GM Vehicles - Car Stereo Install Kit - See Fit Guide in Images to Verify Your Vehicle
Scosche$18.664.2★2,800 rev
Scosche ICGM10BN Complete Double/Single DIN Stereo Installation Kit for Select Non-Amplified 2006-17 General Motors Vehicles - No Steering Wheel Remote - See Fit Guide in Images to Verify Your Vehicle
Scosche$25.464.1★1,168 rev
Scosche ICGM8BN Double DIN Radio Installation Dash Kit Compatible with Select 2000-2012 General Motors Vehicles - Complete Basic Aftermarket Car Stereo Install Kit- See Fit Guide Image for Vehicles
Scosche$20.224.0★5,722 rev
Scosche GM1483B Single DIN Dash Kit Compatible with Select 1995-05 Cadillac Chevrolet and GMC Full Size Trucks - Car Stereo Radio Install Kit - Single DIN Radios Only - See Fit Guide in Images
Scosche$16.904.5★3,888 rev
Newest
by launch date
PAIYUE Double Din Dash Kit Automotive Tool Car Double DIN Kit Mounting Brackets for Audio Fixing Car Accessories Automotive Radio Mounting Metal Bracket Kits Use for Car Stereo Radio and so on
PAIYUE$7.0211 rev
Car Radio Audio Receiver Wiring Harness Kit Stereo Wiring Harness Aftermarket Stereo Connection Wire Cable Plug with Antenna Adapter Audio Modification Pigtail Connector Plug for Most Vehicles
Rebvugr$7.3078 rev
Zikefest 3PCS Car Radio Wiring Harness Kit Car Stereo Radio Audio Receiver Wiring Harness Kit Audio Modified Pigtail Connector Plug Compatible with Chevy GMC Buick Hummer
Zikefest$14.7317 rev
YGDMD 2PCS Car Double DIN Installation Kit with Screws Car Double DIN Kit Mounting Brackets for Audio Fixing Professional Automotive Tools Radio Mounting Kits Metal Bracket for Cars Audio
YGDMD$8.9167 rev
SamWinGear Car Radio Audio Receiver Wiring Harness Kit Automotive Stereo Radio Installation Kit Aftermarket Car Audio Adapter Wiring Harness Universal for Chevrolet GMC and Hummer (3 Pcs)
SamWinGear$13.7752 rev
Trending
90-day click momentumPAIYUE Double Din Dash Kit Automotive Tool Car Double DIN Kit Mounting Brackets for Audio Fixing Car Accessories Automotive Radio Mounting Metal Bracket Kits Use for Car Stereo Radio and so on
PAIYUE$7.024.5★
Scosche ICVW5BN Double DIN Radio Install Dash Kit and Harness Compatible with Select 2002-2005 Non-Amplified Volkswagen Vehicles - Complete Basic Car Stereo Installation Kit - Does Not Retain SWC
Scosche$30.464.5★
HECASA Double Din Truck Dash Kit Compatible with 1999-2002 GM Full-Size Trucks SUVs Silverado Sierra Car Stereo Radio Replacement for 15731974 15772850 (Matte Black)
HECASA$45.054.4★
Scosche GM1598B Double DIN or Single DIN + Pocket Radio Install Dash Kit Compatible with Select 2006-2019 GM Vehicles - Aftermarket Car Stereo Installation - See Guide in Images for Vehicle Fitment
Scosche$15.504.5★
Car Radio Audio Receiver Wiring Harness Kit Stereo Wiring Harness Aftermarket Stereo Connection Wire Cable Plug with Antenna Adapter Audio Modification Pigtail Connector Plug for Most Vehicles
Rebvugr$7.303.3★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -22.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fits like a glove”
“Easy to build”
“Excellent quality”
“Good price”
“Great fun”
“Worked as advertised”
“Compatibility”
“Works perfectly”
“Sound quality”
“Gift for my grandson”
What buyers complain about
“Did not fit”
“Does not fit radio”
“Horrible quality”
“It doesnt function correctly”
“Wrong description”
“easy to break”
“Not easily assembled”
“The instructions suck too”
“then I couldnt get it to disconnect”
“Cheap”