dorman 926-959
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Avg price
Good$105.90avg listing price — sweet spot $15–$100
Review moat
Good619.75avg incumbent reviews — the moat a new listing must climb
Market size
Good$600K$600K/yr · 62K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.4%return rate — above 6% kills the launch gate
Price range
Okay$52.54–$225.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-40.2%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
34
Top-5 brand share
100%
Open market
0%
- Dorman64%
- LEMASSON28%
- BELKEBIR5%
- MNJWS4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 4 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dorman 926-959 Patented Upgraded Aluminum Engine Oil Filter Housing with Oil Cooler and Filter Compatible with Select Models (OE FIX)
Dorman$225.494.5★1,473 rev
926-959 Upgrade Aluminum Engine Oil Cooler Oil Filter Housing for 2011-2016 Jeep Wrangler Grand Cherokee Dodge Challenger Charger Journey Caravan Durango Chrysler 200 300 Town Country Ram 3.6L 926-876
LEMASSON$52.544.5★287 rev
926-959 926-876 3.6L Upgraded Aluminum Engine Oil Cooler Filter Housing for 2011-2016 Dodge Journey Charger Challenger Caravan Durango Avenger Ram Jeep Wrangler Cherokee Chrysler 200 300 Town Country
BELKEBIR$70.744.3★200 rev
926-959 Upgraded Aluminum Engine Oil Filter Housing Oil Cooler Kit Fit for 3.6L 2011-2023 Dodge Charger Challenger Journey Jeep Grand Cherokee Wrangler Ram ProMaster Chrysler 200 300 Replace 926-876
MNJWS$74.844.3★519 rev
Newest
by launch date926-959 Upgrade Aluminum Engine Oil Cooler Oil Filter Housing for 2011-2016 Jeep Wrangler Grand Cherokee Dodge Challenger Charger Journey Caravan Durango Chrysler 200 300 Town Country Ram 3.6L 926-876
LEMASSON$52.54287 rev
926-959 Upgraded Aluminum Engine Oil Filter Housing Oil Cooler Kit Fit for 3.6L 2011-2023 Dodge Charger Challenger Journey Jeep Grand Cherokee Wrangler Ram ProMaster Chrysler 200 300 Replace 926-876
MNJWS$74.84519 rev
926-959 926-876 3.6L Upgraded Aluminum Engine Oil Cooler Filter Housing for 2011-2016 Dodge Journey Charger Challenger Caravan Durango Avenger Ram Jeep Wrangler Cherokee Chrysler 200 300 Town Country
BELKEBIR$70.74200 rev
Dorman 926-959 Patented Upgraded Aluminum Engine Oil Filter Housing with Oil Cooler and Filter Compatible with Select Models (OE FIX)
Dorman$225.491,473 rev
Trending
90-day click momentum926-959 Upgrade Aluminum Engine Oil Cooler Oil Filter Housing for 2011-2016 Jeep Wrangler Grand Cherokee Dodge Challenger Charger Journey Caravan Durango Chrysler 200 300 Town Country Ram 3.6L 926-876
LEMASSON$52.544.5★
926-959 926-876 3.6L Upgraded Aluminum Engine Oil Cooler Filter Housing for 2011-2016 Dodge Journey Charger Challenger Caravan Durango Avenger Ram Jeep Wrangler Cherokee Chrysler 200 300 Town Country
BELKEBIR$70.744.3★
Dorman 926-959 Patented Upgraded Aluminum Engine Oil Filter Housing with Oil Cooler and Filter Compatible with Select Models (OE FIX)
Dorman$225.494.5★
926-959 Upgraded Aluminum Engine Oil Filter Housing Oil Cooler Kit Fit for 3.6L 2011-2023 Dodge Charger Challenger Journey Jeep Grand Cherokee Wrangler Ram ProMaster Chrysler 200 300 Replace 926-876
MNJWS$74.844.3★
Demand & seasonality
Weekly Amazon search volume, last 66 weeks — -40.2% search growth over the last 90 days.Peak months: Feb, Apr · busiest ÷ quietest = 10.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent quality”
“Fit great”
“Great value”
“it does not leak a drop anymore”
“Installation went well”
“Just as advertised”
“Great replacement part”
“Worked well”
“Great quality, my truck has been loving the fact it's not leaking oil and coolant anymore”
“very durable”
What buyers complain about
“Leaking again”
“Had the wrong sensor one time”
“Absolute garbage”
“got the damaged item”
“unfortunately had to install in recently”
“Oil Pressure switch no good”
“Nothing worked”
“DO NOT USE PROVIDED GASKETS”
“I was worried because this was so affordable”
“Not fit so good”