door lock actuator
Worth a lookShows a fragmented shelf (top 5 take 18% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible18%top-5 click share — an open shelf
Avg price
Incredible$31.22avg listing price — sweet spot $15–$100
Brand share
Great52%top-5 brand share — no brand owns this niche
Review moat
Great384.75avg incumbent reviews — the moat a new listing must climb
Price range
Good$6.92–$124.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$389K$389K/yr · 385K searches
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Returns
Okay5.1%return rate — above 6% kills the launch gate
Growth
Bad-12.6%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.Brands
48 falling
Sellers
133
Top-5 brand share
52%
Open market
43%
- A-Premium27%
- HHCSOP9%
- Blycorul7%
- Dorman5%
- ZONETECH5%
- OGATOO4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 146 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
A-Premium Front Door Lock Actuator Driver Side Compatible with 2000-2007 Chevrolet Chevy Silverado Suburban Tahoe Avalanche & GMC Sierra Yukon & Cadillac Escalade Front Left Door Latch Lock Actuator
A-Premium$22.864.6★821 rev
Zone Tech Car Universal High Power Door Lock Actuator - Premium Quality Heavy Duty Durable Automotive Locking Mechanism (2-Pack)
ZONETECH$10.964.5★1,751 rev
A-Premium Door Lock Actuator Compatible with Chevy Suburban Beretta Blazer Camaro C10 & Buick Century Electra Lesabre Reatta Regal & Cadillac Escalade & More W/o Dirt-Proof Boot 2-PC Set
A-Premium$24.874.5★267 rev
Door Lock Latch Actuator Front Left Driver Side Compatible with 2001 2002 2003 2004 2005 2006 Chevy Silverado Suburban Avalanche Tahoe GMC Sierra Yukon XL Cadillac Escalade 931-318 15110643 15053681
Yikesai$22.714.5★981 rev
Door Lock Actuator Motor Front Left Driver Side | for Toyota 4Runner Camry Tundra Sequoia Lexus ES350 GS350 LS460 RX450h Scion tC xB xD | Replaces# 69040-0C050 69040-06180 931-401
Gledewen$33.514.3★1,435 rev
Newest
by launch date
Adjustable Deadlatch 2-3/8(60mm) or 2-3/4(70mm) Adjustable Door Latch Entry Door Lock 45 Turning Angle Replacement Part Latch and Strike with Dust Box Universal Smart Doors Lock Deadlatch
Vin Beauty$10.177 rev
Front Driver Left Side Door Lock Actuator Motor Fits for Toyota RAV4 2006-2015 4Runner 2010-2019 Camry 07-2017 Corolla 2009-2013 for Lexus GX460 2010-17 ES350 2007-17 Replaces 69040-0C050
TIMEPAL$28.4513 rev
SWPHRT 4PCS Car Door Lock Actuator 12V 2-Wire High Power Vehicle Central Locking System Actuator Kit Heavy-Duty Automotive Replacement Accessories Universal for SUV Saloon Cars Truck
SWPHRT$13.107 rev
Door Lock Actuator Motor Compatible with Dodge Ram 1500 20032008 Ram 2500 3500 20032010 Ram 4500 20082010 Rear Left Driver Side Powe Latch Motor Replaces #55276791AC
GEARBONE$21.3650 rev
931-303 Door Lock Latch Actuator Front Left Driver Side Compatible with 2007-2014 Cadillac Escalade Chevy Avalanche Suburban Silverado Tahoe GMC Sierra Yukon Replaces 15880052 15889954
GZGN$21.2316 rev
Trending
90-day click momentum
YEHERIT CK2Z1521812K Passenger Side Door Lock Actuator Front Right Door Lock Latch Actuator Compatible with Ford F150 2015-2020 F250 F350 F450 F550 Super Duty 2017-2021 Replace# 937-990 HL3Z1521812D
YEHERIT$35.754.9★
Adjustable Deadlatch 2-3/8(60mm) or 2-3/4(70mm) Adjustable Door Latch Entry Door Lock 45 Turning Angle Replacement Part Latch and Strike with Dust Box Universal Smart Doors Lock Deadlatch
Vin Beauty$10.174.3★
Nakkaa Door Lock Actuator Compatible with Silverado Sierra Yukon (2PCS)
Nakkaa$41.834.5★
Front Driver Left Side Door Lock Actuator Motor Fits for Toyota RAV4 2006-2015 4Runner 2010-2019 Camry 07-2017 Corolla 2009-2013 for Lexus GX460 2010-17 ES350 2007-17 Replaces 69040-0C050
TIMEPAL$28.455.0★
Door Lock Latch Actuator - Front Right Passenger Side - Compatible with 2001-2006 Cadillac Escalade Chevy Avalanche Silverado Suburban Tahoe GMC Sierra Yukon - Replaces 931-319 15110644 1505368
Yikesai$24.454.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -12.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fit perfect”
“Installed with no problem”
“Excellent value”
“Great build quality”
“As advertised”
“Works great on my mower”
“Easy to use”
“Lock”
“the durability top notch”
“A great and complete repair part”
What buyers complain about
“Does not last”
“Does not work as good as I thought they would”
“Very cheap quality”
“It was just a little too big to fit”
“Parts does not work”
“Install absolutely sucks”
“it was falsely advertised”
“Not compatible”
“Dealer wants $250”
“Not an easy task”