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53

donaldson p821575 air filter

Worth a look

Shows searches that convert (16.3% search→purchase), but a concentrated shelf (top 5 take 80% of clicks) keeps it on the watch list.

Market size 24Growth 57Conversion 98Competition 16Returns 95Price range 95Avg price 95Brand share 31Review moat 91Quality gap 20

Conversion

Incredible16.3%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.9%

return rate — above 6% kills the launch gate

Avg price

Incredible$24.51

avg listing price — sweet spot $15–$100

Price range

Incredible$15.12–$58.94

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great189.9

avg incumbent reviews — the moat a new listing must climb

Growth

Good+32.0%

90-day search growth — must beat 0% to launch

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Market size

Bad$97K

$97K/yr · 24K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad80%

top-5 click share — a locked-up shelf

Competition

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 falling

Sellers

27

Top-5 brand share

86%

Open market

6%

  • Donaldson31%
  • Deflife23%
  • C-Tzu14%
  • Aftermarket Filtration Experts9%
  • Hipa9%
  • Generic8%
  • Open — no brand owns it (2 brands, 6%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$10K20%$19K30%$29K40%$39K101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — +32.0% search growth over the last 90 days.
2K1KSpike '25Spike '26DecMarJunAugNovMarMay

Peak months: Mar, Apr, May · busiest ÷ quietest = 8.3×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall36%

“Fit perfect”

Filtration16%

“Exact air filter”

Quality-Overall15%

“Good quality”

Value For Money12%

“Great product reasonably priced”

Advertised Vs Actual Product10%

“Worked and appeared oem”

Efficiency6%

“Work perfectly”

Assembly/Installation3%

“easy to install”

Ease Of Cleaning3%

“Clean machine”

What buyers complain about

Filtration50%

“The inner filter seldom encounters dirt”

Advertised Vs Actual Product38%

“False advertising”

Compatibility-Overall13%

“This filter does not fit the Kubota L3300”

Top return reasons

Size-Overall63%
Compatibility-Overall17%
Filtration9%
Advertised Vs Actual Product4%
Quality-Overall3%
Defective Material/Parts2%
Functionality-Overall1%
Design-Overall1%
Value For Money1%
Motor Issues1%