dirt bike helmets
Skip itWeak search conversion (0.4%) — this niche doesn't clear our bar today.
Competition
Great31%top-5 click share — an open shelf
Avg price
Great$90.42avg listing price — sweet spot $15–$100
Review moat
Good970.9avg incumbent reviews — the moat a new listing must climb
Growth
Good+31.7%90-day search growth — must beat 0% to launch
Brand share
Good71%top-5 brand share — brands hold most of the demand
Market size
Good$281K$281K/yr · 863K searches
Price range
Okay$21.44–$225.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad6.0%return rate — above 6% kills the launch gate
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Competition
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.Brands
19 falling
Sellers
46
Top-5 brand share
71%
Open market
23%
- Oumurs22%
- CARTMAN19%
- Fox Racing13%
- ILM9%
- O'NEAL8%
- TRIANGLE6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 67 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
CARTMAN DOT Approved Adult Full Face Motorcycle Helmet Matte Black Dirt Bike ATV & Motocross Gear Large
CARTMAN$54.234.5★413 rev
CARTMAN Matte Black Adult Motocross Helmet DOT Certified Full Face for Dirt Bikes & ATVs Medium Offroad Protection
CARTMAN$54.494.5★413 rev
Fox Racing Unisex-Adult V Core MIPS Motocross Dirt Bike Helmet Matte White
Fox Racing$146.284.7★460 rev
OUMURS Adult ATV Dirt Bike Helmet with Goggles Gloves & Mask Adjustable Sun Visor Motorcycle Adults Helmet Off-Road Motocross Downhill Moped MX for Unisex-Adult-Matte Black L
Oumurs$87.034.7★1,073 rev
ILM Adult Dirt Bike Helmets Motocross ATV Dirtbike BMX MX Offroad Full Face Motorcycle Helmet DOT Approved Model 128S (Matte Black Adult-L)
ILM$69.654.6★3,635 rev
Newest
by launch date
Tuiowkm Motocross Helmet DOT Approved Dirt Bike Helmet Lightweight for Men and Women Red Motorcycle Helmet for Off-Road Riding Trail Riding Endurance Racing with Goggles Gloves & Mask(L)
Tuiowkm$59.3913 rev
TRIANGLE Adult Dirt Bike Helmet Full Face Motorcycle Helmets with Adjustable Goggles & Gloves - DOT/FMVSS-218 Certified Motocross Helmet for Off-Road ATV BMX UTV
TRIANGLE$69.19131 rev
TRIANGLE Adult Dirt Bike Helmet Full Face Motorcycle Helmets with Adjustable Goggles & Gloves - DOT/FMVSS-218 Certified Motocross Helmet for Off-Road ATV BMX UTV
TRIANGLE$69.64131 rev
Auboa Adult Dirt Bike Helmets Motocross ATV Off Road UTV Four Wheeler MX Electric Dirtbike Helmet with Goggles Gloves Mask DOT Model MT766 (Matte Black L)
Auboa$81.4945 rev
SPARK Adult Motocross Helmet Dirt Bike Helmets Full Face Motorcycle Off-Road Mountain E-Bike BMX MX ATV Helmet (with Gloves Goggles Mask) 4Pcs Set DOT Certified (Red Rocket Large)
SPARK$68.9348 rev
Trending
90-day click momentum
ONeal Sierra Helmet Black/Gray MD
O'NEAL$153.414.6★
Tuiowkm Motocross Helmet DOT Approved Dirt Bike Helmet Lightweight for Men and Women Red Motorcycle Helmet for Off-Road Riding Trail Riding Endurance Racing with Goggles Gloves & Mask(L)
Tuiowkm$59.395.0★
ONEAL 4 SRS MX Helmet Adult Solid Gray/Black Medium
O'NEAL$128.645.0★
GLX GX23 Full-Face Dirt Bike Motocross Motorcycle Helmet DOT
GLX$73.604.7★
Orthrus DOT Certified Adult & Youth Helmet for Dirt Bike ATV Motocross Offroad Motorcycle Bike(MatteBlack M)
Orthrus$37.944.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +31.7% search growth over the last 90 days.Peak months: Jul, Aug · busiest ÷ quietest = 2.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“True fit”
“A+ Quality”
“Good value for price”
“Comfortable helmet”
“Great, just as advertised”
“It doesnt feel flimsy or lightweight in a bad way”
“Great design”
“Great love it love the colors”
“Good safety features”
“easy to take on”
What buyers complain about
“Too large”
“not the best quality”
“No screws”
“it breaks in”
“you are definitely gonna have a lot of discomfort issues throughout the day as you ride”
“make it hard to grip the handle bars if it had a better strap”
“Product looks used”
“Will keep, just cheep, summer only, cant close vents”
“not glasses compatible”
“didnt receive the googles shown in photo”