diesel anti gel fuel additive
Skip itSoft demand (-95.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 6% kills the launch gate
Avg price
Great$53.97avg listing price — sweet spot $15–$100
Price range
Great$10.40–$104.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,104.57avg incumbent reviews — the moat a new listing must climb
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Market size
Good$281K$281K/yr · 148K searches
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-95.5%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
4 falling
Sellers
132
Top-5 brand share
100%
Open market
0%
- Power Service71%
- Hot Shot's Secret17%
- Archoil10%
- Lucas Oil2%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Power Service 64 oz. Diesel 911 Fuel Additive - 1 Each
Power Service$30.684.7★200 rev
Power Service 64 Oz. Anti-Gel Diesel Fuel Supplement with Cetane Boost - 1 Each
Power Service$23.804.8★231 rev
Power Service Diesel 911-26 Ounce (Pack of 12)
Power Service$94.954.7★200 rev
Power Service Diesel Fuel Supplement +Cetane Boost - 26 Ounce (Pack of 12)
Power Service$91.034.9★58 rev
Archoil AR6300 Winter Diesel Treatment (41 oz) Treats 275 Gallons Diesel Anti-Gel Additive Lubricity Improver Cetane Booster Injector Cleaner DPF & Turbo Deposit Control
Archoil$43.584.8★669 rev
Newest
by launch date
Hot Shots Secret EDT+ Winter Defense 16 oz Squeeze Treats 200 Gallons 7-in-1 Anti-Gel Diesel Fuel Additive Prevents Gelling Protects Fuel System Improves Cold Starts Boosts Cetane
Hot Shot's Secret$16.56902 rev
Hot Shots Secret EDT+ Winter Defense 1 Gallon Treats 1600 Gallons 7-in-1 Anti-Gel Diesel Fuel Additive Prevents Gelling Protects Fuel System Improves Cold Starts Boosts Cetane
Hot Shot's Secret$70.91902 rev
Power Service Diesel 911-26 Ounce (Pack of 12)
Power Service$94.95200 rev
Power Service Diesel Fuel Supplement +Cetane Boost - 26 Ounce (Pack of 12)
Power Service$91.0358 rev
Power Service 64 oz. Diesel 911 Fuel Additive - 1 Each
Power Service$30.68200 rev
Trending
90-day click momentum
Power Service Diesel System Cleaner and Cetane Booster PS003064-1 Each
Power Service$22.884.8★
Hot Shots Secret Everyday Diesel Treatment EDT 1 Gallon Treats 3200 Gallons 6-in-1 Diesel Fuel Additive Injector and Fuel System Cleaner Boosts Cetane
Hot Shot's Secret$63.324.7★
Hot Shots Secret Diesel Extreme 1 Gallon Treats 320 Gallons Concentrated Diesel Fuel Additive Fuel System Cleaner and Injector Cleaner Restores Engine Performance
Hot Shot's Secret$57.814.7★
Archoil AR6500 Diesel Treatment (40 oz) Two Pack - Treats 800 Gallons Diesel Fuel Additive - Lubricity Improver Injector Cleaner DPF & Turbo Deposit Control Cetane Booster
Archoil$77.874.8★
Power Service 08016-09 Diesel 911 Fuel Additive - 16 oz.
Power Service$27.624.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -95.5% search growth over the last 90 days.Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 28.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“saves a lot on fuel costs”
“Great value”
“As advertised”
“Tends to be doing well”
“this helps keep it lubricated”
“Easy to use”
“Keeps injectors clean”
“overall effectiveness for the motor”
“Working to keep my truck running great”
What buyers complain about
“no fuel mileage improvement”
“Did not see this out of the product I just hope that it's lubricity is as prescribed”
“they leak a LOT”
“Product does not do what it claims”
“Doesn't work”
“Mechanic said the cleaner could have caused a air pocket or clogged the fuel system”
“its much more expensive”
“Not very easy to use”
“stinks”
“my check engine light for a sensor failure has gone away after the first dose”