deicer
Skip it51/100a small market ($179K/yr) — deicer doesn't clear our bar today.
Market/yr
$179K
Growth (1y)
+194.1%
Products
22
Brands
12
was 13 a year ago
Sellers
139
Price range
$5.82–$52.49
Returns
0.3%
Rating
4.3★
Skip it
Scored 51/100 across market size, growth, competition, quality gap, and returns.
Demand
Weekly Amazon search volume, last 104 weeks — +194.1% year over year.Seasonality
Monthly demand index across the year — 1.00 is average.Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 86.2×
Competition
- Prestone56%
- Polar Specialist Coatings10%
- E·Z·R6%
- Generic6%
- CRC5%
- CarPlan5%
- Other (6 brands)13%
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them. 12 brands and 139 sellers compete here.
Brands
12 falling
was 13 a year ago
Sellers
139
Top 5 brand share
82%
Product shelf
All 22 tracked products in this niche.
Prestone AS242 Windshield De-Icer - 11 oz. Aerosol 2 Pack
Prestone
$15.224.6★1,542 reviews
Prestone AS250 De-Icer / Winter Windshield Washer Fluid 1 Gallon
Prestone
$13.524.7★1,859 reviews
Prestone AS247-6PK Trigger Spray Windshield De-Icer 32 oz. (Pack of 6)
Prestone
$40.234.6★2,740 reviews
Polar De-Icer Spray for Car Windshield - 2 x 17 Fl Oz | Fast-Acting & Stops Re-Freezing | Instantly Melts Ice and Frost at 4F | Spray Deicer for Car Windscreens Mirrors Headlights Locks & Gates
Polar Specialist Coatings
$19.004.2★809 reviews
Prestone AS244 De-Icer for Windshield Windows and Wipers 17 oz. Aerosol 6 pack
Prestone
$32.754.7★807 reviews
CRC Ice-Off Windshield Spray De-Icer 12 Wt Oz Pack of 1
CRC
$9.724.5★1,808 reviews
EZR Windshield De-Icer. Melt it! Instantly Melts Ice & Winter Frost For Car Windshields Windows Mirrors Key Locks & Latches Snow Melting Defrost Liquid For Car Window Cleaner 17 Fl Oz Spray
E·Z·R
$16.794.2★1,157 reviews
Defrosting Spray for Fridge Freezer Refrigerator Defrost Spray Freezer Defroster Spray Refrigerator Defrosting Deicer Spray Efficiently Fast Clear Ice Buildup (1pcs)
PUNHAIL
$12.413.3★14 reviews
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Exactly what I wanted”
“Great product, does exactly as advertised”
“does the job”
“Easy to use”
“Value for the money”
“Spray works immediately”
“Cleans bugs and grime easily”
“Safe and effective”
“works great, concrete steps stay intact”
“Perfect for Icey windows on car”
What buyers complain about
“Sprays very weak”
“a little bit more expensive”
“Did not work for me”
“Leaking bottle”
“NOT AS ADVERTISED”
“Windshield wiper fluid”
“Small”
“Other brands do a better job and cheaper”
“NOT SAFE FOR CONCRETE”
“Thin material of caps broke frequently when accessing product”
Top return reasons
- Value For Money24%
- Size-Overall15%
- Windshield Issues14%
- Functionality-Overall12%
- Advertised Vs Actual Product12%
- Leak-Proof11%
- Spray/Flow6%
- Instructions/User Manual/Troubleshooting1%
- Stain Resistance1%
- Color1%