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decals

Worth a look56/100

decals shows a fragmented shelf (top 5 take 18% of clicks), but a small market ($57K/yr) keeps it on the watch list.

Market/yr

$57K

Growth (1y)

+197.9%

Products

126

Brands

99

was 112 a year ago

Sellers

133

Price range

$2.27–$39.64

Returns

0.8%

Rating

4.5★

56/100

Worth a look

Scored 56/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
3
×0.30
Growth
76
×0.30
Competition
97
×0.20
Quality gap
39
×0.10
Returns
94
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +197.9% year over year.
19K10KJul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

No pronounced peak months · busiest ÷ quietest = 1.2×

Competition

5%Puraesla
  • Puraesla5%
  • LakoArt5%
  • Rapid Vinyl5%
  • AnewDecals3%
  • Lydosoco3%
  • CustomDecal US3%
  • Other (93 brands)76%

Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen. 99 brands and 133 sellers compete here.

Brands

99 falling

was 112 a year ago

Sellers

133

Top 5 brand share

21%

#ProductBrandPriceRatingReviewsClick shareTrend
81060 Graphics$20.334.4★10,4033%rising

Product shelf

All 126 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall32%

“AMAZING QUALITY”

Adhesion/Stickiness11%

“Adhesive was good”

Advertised Vs Actual Product10%

“Does the job”

Value For Money6%

“fair price”

Color6%

“Color is accurate”

Ease Of Use6%

“Easy peasy”

Size-Overall5%

“the size is perfect for what I wanted”

Durability3%

“Durable as expected”

Design-Overall3%

“Cool design”

Fun/Entertainment Experience2%

“Fun gift”

What buyers complain about

Adhesion/Stickiness17%

“Bad adhesive”

Size-Overall14%

“Too big”

Quality-Overall13%

“quality is not consistent”

Advertised Vs Actual Product6%

“Not as described”

Ease Of Use6%

“hard to put on”

Value For Money6%

“What a waste of money”

Durability4%

“can rip”

Color3%

“bad color”

Functionality-Overall3%

“Doesn't work”

Print Quality2%

“Print was fuzzy”

Top return reasons

  • Size-Overall34%
  • Adhesion/Stickiness19%
  • Advertised Vs Actual Product14%
  • Value For Money5%
  • Color4%
  • Quality-Overall3%
  • Material Quality3%
  • Functionality-Overall2%
  • Defective Material/Parts2%
  • Design-Overall1%

Data scraped July 8, 2026 · Marketplace baseline: 4.4★ avg rating · $22.66 median price · 2.2% median returns across 14,418 tracked niches.